Senior Manager- Events and Channel Marketing

Senior Event Marketing Manager

CBTS serves enterprise and midmarket clients in all industries across the United States and Canada. CBTS combines deep technical expertise with a full suite of flexible technology solutions—including Application Modernization, Managed Hybrid Cloud, Cybersecurity, Unified Communications, and Infrastructure solutions. From developing and deploying modern applications and the secure, scalable platforms on which they run, to managing, monitoring, and optimizing their operations, CBTS delivers comprehensive technology solutions for its clients' transformative business initiatives.

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Events are a critical growth lever at CBTS/OnX, and our channel partner audience is an important extension of the audiences we already serve. This role is instrumental in how we deliver on our events center of excellence—ensuring every experience we produce reflects our best practices, strengthens the brand, and drives meaningful outcomes—while serving as the connection point that brings the channel partner audience into the programs marketing is already running.

Channel is a deliberately bounded, part-time scope: the goal is to work smarter, not harder, by curating and extending existing direct‑audience activity rather than building parallel channel programs.

The Events & Channel Marketing Manager owns CBTS/OnX’s most important events end to end—serving as the single point of accountability, or “air traffic control,” for each event from planning through on‑site execution and follow‑up. Operating within our events center of excellence and in a matrixed marketing team, this role does not personally produce every workstream; instead, it orchestrates and integrates the specialist teams that do, while directly owning the work streams that hold an event together: logistics, internal communications, project management, budget and timeline, and the interface with the business and its marketing lead.

This is a hands‑on, execution‑focused role centered on ownership, coordination, and business impact across a wide range of events, including industry conferences, partner events, customer forums, and proprietary experiences. It treats every event as a leverage point to drive business outcomes, maximize the value of our investment, and create meaningful opportunities for the business at every turn. Success is measured less by what this role produces alone and more by whether every workstream owner delivers on time and the event lands as one cohesive, high‑quality experience.

In addition, this role carries a focused, part‑time channel marketing remit. Rather than standing up dedicated channel programs, it folds the channel partner audience into the direct‑audience campaigns, content, and events already in motion—maximizing curation and minimizing bespoke production. This is a strategic reset for how we support channel: a lighter, smarter operating model that prioritizes leverage and impact over volume of activity.

• Own assigned events end to end as the event project lead and single point of accountability, from planning through on‑site execution and post‑event follow‑up
• Run “air traffic control” across every event—building and maintaining the master project plan, timeline, and budget, and keeping every workstream owner on task and on schedule
• Own all event logistics, vendor and agency coordination, and on‑site execution
• Own internal communications for each event, keeping stakeholders aligned on plans, status, and readiness
• Interface with the business and the business’ marketing lead as the primary marketing point of contact for the event
• Serve as a super user of standardized event management tools and platforms across all event types
• Build and own event landing pages and registration forms in Hub Spot
• Develop client‑facing executive email communications for events (rich text, not designed HTML)
• Deliver events in alignment with established event tiering standards and best practices, embodying the events center of excellence in every engagement
• Maintain consistent brand presence and high‑quality execution across all events
• Bring a business mindset to…