Graduate Assistant, Marketing and Design

Graduate Assistant, Marketing and Design

The University of Cincinnati Graduate College seeks a highly motivated, creative and strategic graduate student to serve as the Marketing and Design Graduate Assistant. This graduate-level assistantship supports the Graduate College's marketing and communications efforts by developing high-quality visual and digital communications that promote graduate education, student success, events and institutional initiatives. Working closely with the Graduate College Communication Manager, the Graduate Assistant will contribute to branding, campaign development, content strategy and creative project management while gaining professional experience in higher education marketing and communications.

The Graduate Assistant will primarily support Graduate College communications and marketing initiatives and may occasionally collaborate with communications colleagues across the university, including the Office of the Provost, on shared institutional projects.

Professional Development and Learning Outcomes This assistantship provides graduate-level professional experience through:

• Developing and executing integrated marketing campaigns.
• Building a professional portfolio featuring strategic branding and creative communications.
• Gaining experience with higher education marketing and enrollment communications.
• Strengthening project management and client collaboration skills.
• Learning best practices in accessibility, branding and strategic communications.
• Collaborating with communications professionals and the Office of the Provost Strategic Communications Graduate Assistant on shared institutional initiatives.

Appointment Details:

• 20 hours per week during the academic year.
• Compensation includes Graduate Assistant stipend. Eligible students may also receive the Graduate Student Health Insurance (GSHI) Award in accordance with University of Cincinnati policies.
• Must maintain good academic standing and meet all University of Cincinnati Graduate Assistant eligibility requirements.

Key Responsibilities:

• Support marketing campaigns that promote graduate programs, student success and Graduate College initiatives.
• Assist with planning and executing integrated communications across print and digital platforms.
• Contribute ideas for creative campaigns that increase awareness and engagement among prospective and current graduate students.
• Participate in brainstorming, campaign planning and marketing strategy discussions.
• Design engaging digital and print materials for Graduate College programs, events and campaigns.
• Create graphics for social media, websites, email communications, digital signage and presentations.
• Assist with the layout and production of reports, rack cards, publications and special projects.
• Develop templates and creative assets that strengthen visual consistency across Graduate College communications.
• Ensure all materials align with University of Cincinnati and Graduate College brand standards.
• Apply accessibility best practices, including ADA/WCAG guidelines, accessible PDFs, color contrast, typography and inclusive design principles.
• Maintain quality control and consistency across all communications.
• Manage multiple creative projects while meeting deadlines and balancing competing priorities.
• Organize and maintain shared design files, templates and digital assets.
• Collaborate regularly with the Office of the Provost Strategic Communications Graduate Assistant on shared communications initiatives, campaigns and events, including coordinating content development, visual assets and storytelling opportunities.
• Participate in cross-functional communications projects with university partners, as appropriate, to support institutional initiatives while maintaining a primary focus on Graduate College priorities.
• Assist with documenting project workflows and creative processes to improve efficiency.

Requirements:

• Must be registered for at least twelve graduate credit hours each quarter of the academic year.
• Must meet eligibility criteria published by graduate programs that make awards and appointments.
• Current or incoming full-time graduate student enrolled at the University of Cincinnati in a graduate degree program.
• Strong proficiency with Adobe Creative Cloud, including InDesign, Illustrator and Photoshop, or comparable professional design software.
• Demonstrated visual design, typography and layout skills.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work independently while collaborating effectively with professional staff, fellow graduate assistants and campus partners.

Additional Qualifications:

• Experience designing for both print and digital platforms.
• Familiarity with brand standards and accessibility best practices.
• Experience developing integrated marketing or communications campaigns.
• Photography and/or videography skills for capturing and editing visual content.
• Experience with motion graphics, short-form video or web design.
• Marketing,…