Regional Director of Marketing
Job in
Cincinnati, Hamilton County, Ohio, 45201, USA
Listed on 2026-08-05
Listing for:
Great Day Improvements
Full Time
position Listed on 2026-08-05
Job specializations:
-
Marketing / Advertising / PR
Marketing Management, Marketing Strategy, Digital Marketing
Job Description & How to Apply Below
Champion Windows
- Regional Director of Marketing (Hybrid
- Cincinnati, OH)
Location:
Cincinnati, OH
Pay Range: $130,000 - $165,000 base compensation. This range represents a good faith estimate of the expected base salary for this position. Final base salary will be determined based on factors including, but not limited to, the candidate's education, experience, knowledge, skills, abilities, and alignment with market data.
Job Summary:
As the Regional Director of Marketing, you will lead marketing strategy, lead generation, and performance across an assigned Champion Windows regional territory. You will translate company growth objectives into market-level plans that deliver the right volume and quality of leads, align marketing investment with local sales capacity, and drive measurable growth across markets and channels.
You will partner closely with the VP of Marketing, regional and local sales leaders, field marketing teams, internal marketing partners, and external agencies and vendors. Success in this role requires strong performance and direct-response marketing expertise, disciplined use of data, sound business judgment, and the ability to align multiple stakeholders around clear priorities, decisions, and measurable results.
Responsibilities
Regional Marketing Leadership
* Lead marketing and lead-generation activity across the assigned regional territory.
* Develop and execute regional marketing strategies aligned with company growth goals, market priorities, and sales capacity.
* Translate enterprise marketing direction into clear market-level plans, priorities, and execution standards.
* Monitor overall regional health through performance dashboards, media analytics, field feedback, and market-level trends.
Sales and Field Alignment
* Partner with regional and local sales leaders to understand lead demand, sales capacity, conversion trends, and market-specific needs.
* Maintain consistent feedback loops with sales and field marketing leaders to evaluate lead volume, lead quality, and the effectiveness of current marketing activity.
* Identify gaps between lead flow and sales capacity and proactively adjust market plans, channel mix, timing, or spend.
* Ensure marketing activity remains responsive to changing business conditions while maintaining disciplined execution and accountability.
Planning, Budgeting, and Strategy
* Collaborate with the VP of Marketing and internal marketing leadership to develop regional goals, plans, forecasts, and budgets.
* Manage regional budget allocation and spending across markets, channels, lead sources, and marketing programs.
* Evaluate tradeoffs and redirect investment based on performance, sales capacity, seasonality, and market opportunity.
* Contribute regional insights, lessons learned, and best practices to broader marketing strategy discussions.
Resource and Vendor Management
* Direct and coordinate internal marketing team members, field marketing leaders, agencies, lead providers, and other external partners to execute regional plans.
* Set clear expectations, priorities, timelines, and performance standards for internal and external partners.
* Evaluate vendor performance, lead quality, responsiveness, compliance, and return on investment.
* Address performance gaps promptly and recommend changes to resources, vendors, or investment when needed.
Performance Analysis and Optimization
* Create, monitor, and analyze regional marketing reports, media metrics, lead-generation KPIs, and return-on-investment measures.
* Assess performance by market, channel, vendor, lead source, and campaign to identify trends, risks, and opportunities.
* Translate data into clear recommendations and action plans for marketing, sales, and business leaders.
* Monitor results after changes are implemented and continue refining plans based on measured outcomes.
Cross-Functional Leadership and Communication
* Serve as a reliable and responsive marketing partner to sales, field, and operational leaders across the region.
* Communicate regional performance, risks, decisions, and resource needs clearly to marketing and business leadership.
* Build alignment across teams with different priorities…
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