Marketing Operations Specialist

Description

Description

Marketing Operations Specialist

What we are: Fun, fast-paced, client-focused, people-centric, inviting, flexible, and rapidly growing.

What we are not: Overly structured, uncompromising, disengaged, or disconnected.

We're looking for a curious, analytical, and systems-minded marketer who will help make our marketing team work more efficiently and effectively. Reporting to the Marketing Operations Manager, the Marketing Operations Specialist will help build the technology, processes, analytics, and AI capabilities that power our marketing organization. This role is ideal for someone who enjoys solving problems, learning new technologies, improving workflows, and turning data into actionable insights.

You'll work across Hub Spot, website operations, dashboards, reporting, AI tools, marketing automation, and campaign execution to help our team operate more efficiently and make smarter decisions. While this position is rooted in marketing operations, we're also looking for someone who has an interest in broader marketing disciplines.

We are a leading provider of wireless, mesh-networked,  Internet of Things  (IoT) sensors for industrial environments. Our cost-effective, plug-and-play products empower plants of all sizes to conduct predictive and preventative maintenance on mission-critical and secondary equipment in order to maximize uptime. (I.e. We help with things like getting your Prime packages to you faster!)

Reports to:

Marketing Operations Manager

Location:

Must live in Cincinnati metro area (or be willing to relocate)

Onsite Requirements:
Onsite;
Remote flexibility as needed

Travel:
Minimal; occasional tradeshow support

Work Authorization:
Must be authorized to work in the U.S.

Sponsorship is not available at this time

Exemption Status: exempt

• Support and optimize Hub Spot across Marketing, Sales, and Service Hubs.
• Build and maintain marketing automation workflows, forms, landing pages, and email campaigns.
• Improve lead scoring and routing, segmentation, lifecycle stages, CRM processes, and marketing data quality.
• Own the day-to-day management and continuous optimization of the Waites website, ensuring it reflects current brand messaging, supports lead generation, and delivers an excellent user experience.
• Support SEO/AISO execution: on-page updates, metadata, and technical fixes that improve organic visibility and LLM mentions.
• Assist with integrations between Hub Spot and other marketing tools.
• Document and continuously improve marketing processes and operational workflows.

• Build and maintain dynamic dashboards that provide real-time visibility into marketing performance and connect marketing efforts to pipeline impact, revenue, and customer growth.
• Create reports and visualizations that help the marketing team and leadership make data-driven decisions from a variety of data sources.
• Monitor campaign performance, identify trends, and recommend opportunities for optimization.
• Ensure marketing data is accurate, consistent, and actionable across platforms.
• Help scale marketing measurement, attribution, and forecasting capabilities as the organization grows.

• Identify and execute opportunities to leverage AI to improve marketing productivity and campaign performance.
• Research and evaluate emerging AI and marketing technologies.
• Help create scalable systems that allow the marketing team to work more efficiently.
• Champion continuous improvement by identifying smarter ways to execute recurring marketing activities.

• Support the execution of integrated marketing campaigns across digital, email, events, webinars, and content marketing.
• Coordinate campaign assets, timelines, and marketing workflows.
• Manage the intake, assignment, and follow-up processes for leads collected at trade shows and industry events.
• Assist with audience segmentation, lead management, and campaign reporting.
• Help ensure campaigns are executed accurately, efficiently, and on schedule.
• Build and execute post-event email sequences and nurture flows tailored to tradeshow audiences.
• Monitor performance metrics and…