Marketing Manager, Franchise Development

About Caring Transitions Caring Transitions is the nation’s largest and most trusted organization specializing in downsizing, relocation, estate sales, decluttering, home cleanouts, CTBids online auctions and other services. Our comprehensive menu of services supports older adults and their families through late life transitions. Serving over 450 locations across the US. Our e-commerce brand, CTBids, has nearly 1M bidders and millions of unique and everyday treasures sold through online estate sale auctions.

Recently acquired by the same entrepreneurs who transformed Backstage from a legacy print publication into a profitable digital marketplace, Caring Transitions is embarking on an exciting new chapter. We’re investing in every aspect of the business: modernizing our technology, improving the infrastructure, and building a flat culture where good ideas win, initiative is rewarded, and talented people can make a real impact.

The Role: Caring Transitions is seeking a Marketing Manager, Franchise Development to generate qualified franchise leads and support the growth of our franchise business. You’ll be joining our Marketing team in Cincinnati, Ohio, which consists of a Growth Marketing Manager, Digital Marketing Manager, Senior Marketing Manager, and VP of Marketing. We’re a creative, hands-on, and pragmatic team that values initiative, personal accountability, and adaptability.

We enjoy working together to build marketing programs that help our brand and franchise owners achieve revenue and growth goals. As our Marketing Manager, Franchise Development, your primary focus will be to create and execute marketing programs that attract, engage, and nurture prospective franchise candidates. You’ll develop content and recruitment collateral, manage multi-channel and digital advertising campaigns, test messaging and creative, and analyze campaign performance to optimize results.

In this role, you’ll work closely with Franchise Development, agency partners, and internal stakeholders to support recruiting initiatives, improve lead quality, and continuously enhance marketing effectiveness through testing and analysis. The Marketing Manager, Franchise Development will report to the Vice President of Marketing. The salary range for this position is $50,000–$70,000 annually. This is a full-time, in-office position based in Cincinnati, Ohio.

How You’ll Make an Impact:

• Develop and execute multi-channel marketing campaigns across Google, Meta, Linked In, and relevant franchise portals and broker networks
• Create and refine franchise recruitment content and collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials
• Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions
• Manage and optimize marketing automation workflows, owning segmentation and nurturing strategies
• Analyze campaign performance, lead quality, and conversion metrics to identify opportunities for optimization and improve marketing effectiveness
• Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with franchise growth goals
• Test messaging, creative, audiences, and campaign strategies to uncover new opportunities for improving engagement and lead generation

• You have 3+ years of professional marketing experience developing and executing multi-channel marketing campaigns; franchise development, lead generation, or agency experience is strongly preferred
• You’ve managed full-cycle marketing campaigns, including planning, execution, optimization, testing, and performance reporting
• Proficient using Google Analytics, Looker Studio (or analogous), and Hubspot to create, manage, and measure campaign performance; SEO experience a plus
• Knowledgeable about email marketing, including creating drip campaigns, audience segmentation, and setting up automated workflows
• Prior experience managing paid search and digital advertising campaign
• Analytical and data-informed, you translate performance insights including cost per lead, cost per sale, conversion rates, and…