Editorial Content, Marketing Manager

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Position Type:
Full-time

Reports To:

CEO

Location:

Cincinnati, Ohio

Manages Others:
Yes

Hours:

40 hours per week

Hourly Range: $35-45/hour; $72,000-$76,000

ABOUT BIG ORANGE MARKETING

Big Orange Marketing excels in creating websites and comprehensive digital marketing strategies that elevate businesses' visibility, drive tangible results and optimize time efficiency. As a dynamic and expanding agency, we focus on delivering specialized marketing solutions for sectors such as information technology, manufacturing, residential construction and home improvement industries.

Our expertise lies in crafting impactful websites and executing full-scale marketing services designed to generate leads consistently. The metric of our success is directly linked to the quantity of leads we secure for our clients each month, ensuring we align our achievements with their growth objectives.

ABOUT THE ROLE

This role is designed as a full-time W-2 position for someone looking to move into leadership roles.

We are seeking an experienced Editorial Content, Marketing Manager to join our team. The ideal candidate brings 4+ years of content management experience, showcasing a successful track record in writing for diverse industries and demonstrating advanced SEO knowledge. This role demands a versatile writer who can quickly adapt to each client’s unique brand voice, messaging, industry and business goals.

Expertise in:

• SEO strategy and crafting lead-generating content plans
• Dynamic content development across digital platforms
• Managing a blend of in-house and external freelancers, technicians and SMEs
• Align with clients’ unique branding, messaging and industry goals

RESPONSIBILITIES

• Digital Expertise :
  Apply advanced SEO and technical knowledge across platforms to enhance content performance.
• Content Strategy :
  Develop and execute digital content strategies that align with client goals and drive leads for our clients. Write and edit high-quality content for blogs, web pages and email campaigns. Lead creative direction for promotional content and website strategy.
• AI-Supported Creation :
  Utilize AI tools like Claude.ai , ChatGPT or Gemini to build out and maintain repositories specific to each client with supporting documents and inputs. Create and edit prompts to generate high-quality and fast-delivery content through Claude and other AI tools as necessary while providing high-touch human-centered strategy and editing to pull out real stories.
• SEO Expertise :
  Review analytics to understand performance. Use that knowledge to craft content plans that will move the needle to help our clients get found and get marketing qualified leads (MQL). Have complete ability to own this process for multiple clients. Experience in one advanced SEO tool such as Moz, SEMrush or Ahrefs is required.
• Performance Measurement :
  Track and analyze campaign outcomes, recommending improvements for future content strategies.
• Inbound Marketing :
  Implement inbound marketing strategies to drive traffic and lead generation. Use tools like Hub Spot to boost site rankings and expand social media reach. Hub Spot knowledge required, at least 1 active Hub Spot certification should already be in place.
• Research and Strategic Insights :
  Deliver well-researched content, aligning with client needs and industry trends. Identify audience preferences, content gaps and strategic recommendations.
• Team Leadership :
  Coordinate, assign and manage freelance writers. Mentor in-house social media and copywriters, ensuring high standards and on-time delivery.
• Project Management :
  Oversee content projects from start to finish, meeting deadlines and exceeding client expectations.
• Content Calendar :
  Develop comprehensive content calendars based on SEO tools and customer workshops in collaboration with cross-functional teams to align with marketing campaigns.
• Proofreading and Quality Assurance :
  Conduct content audits to ensure alignment with client expectations and industry standards.

WHAT YOU NEED TO SUCCEED

The ideal candidate is a seasoned professional who thrives on balancing strategic oversight with…