Marketing Strategy Business Leader - Emerging Products

Emerging Businesses Marketing Manager

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work.

At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

The Emerging Businesses Marketing Manager owns the growth strategy for our emerging products portfolio — the smaller, high-potential offerings that represent our next wave of scale. This role sits at the intersection of strategy and execution: you'll identify which segments and use cases have the greatest upside, build the go-to-market plans to accelerate them, and translate product value into messaging that resonates with the people actually buying and using these products.

An important part of this role is building a genuine B2C experience. Many of our emerging products have historically been marketed and sold with a B2B mindset, but the growth opportunity increasingly depends on speaking directly to individual consumers — their needs, their buying behavior, and the channels where they spend their time. You'll be responsible for shaping that consumer-first perspective and embedding it across the marketing mix.

• Develop and implement comprehensive marketing strategies aligned with company objectives to enhance brand presence and drive consumer acquisition and loyalty.
• Conduct thorough market research to identify consumer needs, preferences, and behaviors, translating insights into effective marketing tactics.
• Manage and optimize marketing campaigns across various channels, including digital, social media, email, and traditional media, ensuring maximum ROI and impact.
• Collaborate with creative teams to produce engaging content tailored to target audiences, strengthening brand messaging and consumer engagement.
• Monitor and analyze campaign performance using analytics tools, providing actionable insights for continuous improvement and reporting results to senior management.
• Oversee marketing budget allocation, ensuring cost-effective strategies that maximize consumer reach and engagement.
• Stay abreast of industry trends, emerging technologies, and competitive landscape to innovate and improve marketing strategies.
• Foster strong relationships with external partners, vendors, and agencies to enhance campaign execution and delivery.

• Master's Degree
  - Preferred
• Bachelor's Degree
  - Required
• 10+ years of experience in Marketing, with a focus on strategic planning and execution.
• Proven track record of developing and implementing successful marketing strategies.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
• Experience managing marketing budgets and optimizing ROI.
• Knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $91,200 - $143,400 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

• Act with uncompromising integrity.
• Provide outstanding service and build trusted relationships.
• Drive innovation in…