Marketing Director, Healthcare Providers

Marketing Director, Healthcare Providers

Join PatientPoint to be part of a dynamic team creating change in and around the doctor's office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

PatientPoint is seeking a Marketing Director to own the strategy, planning and execution of integrated marketing programs that attract, convert and grow healthcare provider audiences. This is a strategic ownership role, not a project-execution role: you'll set the objectives, audience, budget and success metrics for every campaign you run, and success will be determined on the business outcomes those campaigns deliver, not just the assets you ship.

You bring a working understanding of the healthcare landscape and how provider organizations make decisions, and you know how to translate that into B2B messaging that resonates with clinical, operational and executive buyers alike. You're equally comfortable architecting an ABM program for a named account list and running broad-based digital demand gen — SEM, SEO, paid and organic — to build a healthy top of funnel.

When conventional channels won't reach a hard-to-find audience, you're the person who figures out what will.

You'll manage a team of three and work daily across Customer Success, Provider Sales, Provider Ops, Product and Content & Creative. You'll be a visible, credible face of marketing to sales and ops leadership — comfortable presenting to sales regularly, not just supporting them from behind the scenes — and you'll be able to pivot quickly when priorities and quick-turn requests shift, without losing sight of the strategy underneath.

Campaign Strategy & Ownership

• Campaign ownership end to end — set objectives, define target audience, own budget and establish the success metrics for every campaign, then hold the work to those metrics through completion.

• Integrated, multi-channel execution — develop and run marketing campaigns that drive awareness, engagement and demand across provider audiences, blending broad digital tactics, SEM/SEO, demand gen and ABM into a single coherent plan rather than disconnected tactics.

• Audience strategy — build strategic segmentation and targeting approaches, grounded in a real understanding of key provider audiences, so every message reaches the right buyer with the right relevance.

• Creative concepting — be comfortable in the room developing the creative idea, not just the media plan — concepting campaigns that break through in a crowded healthcare marketing landscape.

• Reach beyond the obvious — think outside the box to attract audiences that don't respond to standard B2B tactics, testing new channels and formats where the data says traditional approaches are underperforming.

Demand Generation & Lifecycle

• Full-funnel demand gen — own lead capture, nurture and delivery strategy, ensuring a clean handoff from marketing-generated interest to a sales-ready lead.

• Performance reporting — report regularly on marketing performance against the metrics you set, translating campaign data into clear read-outs for sales and executive stakeholders.

• ABM expertise — apply account-based marketing principles to prioritize and personalize outreach to high-value provider accounts alongside broader always-on and awareness programs.

Sales Enablement & Cross-Functional Partnership

• Sales enablement leadership — develop robust sales enablement plans, messaging frameworks and product collateral that give the provider sales team what they need to sell effectively.

• Face of marketing to sales and ops — serve as the primary marketing point of contact for provider sales and provider ops leadership, delivering regular updates and training and building genuine credibility with the field.

• Regular sales presence — get in front of sales consistently — team meetings, kickoffs, pipeline reviews — as a normal part of the role, not an occasional add-on.

• Cross-functional fluency — partner closely with Customer Success, Provider Sales, Provider Ops, Product and Content &…