Senior Director, US Marketing - Ottava

Purpose

OTTAVA is J&J’s soft-tissue surgical robotics platform entering a competitive market. US success depends on localizing, evidencing, and activating product value across diverse customer segments.

• Own downstream US-specific product marketing for OTTAVA, localizing the US value proposition across clinical, economic, and operational dimensions.
• Translate global strategy, roadmap, and evidence into US value narratives reflecting local practice patterns, customer economics, and buying dynamics.
• Define how OTTAVA value is communicated to US stakeholders across the customer lifecycle.
• Serve as the primary US interface to Global Product Management and Global Marketing to ensure downstream insights inform global priorities.
• Lead US clinical marketing to convert evidence/real-world experience into credible value messaging.
• Engage KOLs, early adopters, and clinical experts; gather structured clinical/market insights to evolve the value proposition.
• Own US Centers of Excellence (CoE) strategy and customer advocacy: select CoE criteria, translate CoE experience into reusable assets (case studies/testimonials), and maintain senior clinical/administrative relationships.
• Build and own the US marketing plan; define value frameworks/narratives/content direction for downstream execution teams.
• Partner with Commercial Operations and Customer Success to align messaging with onboarding/adoption/utilization; govern content consistency and monitor performance signals.
• Translate global brand/product strategy into US messaging frameworks; co-develop US campaigns for adoption/utilization/expansion and ensure end-to-end customer experience alignment.
• Build and lead the US OTTAVA Marketing organization; operate as a senior cross-functional leader.

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 12+ years in product marketing/downstream product management/commercial marketing in Med Tech or complex healthcare markets.
• Demonstrated success localizing global products into compelling market-specific value propositions.
• Strong clinical marketing and KOL engagement experience; ability to synthesize clinical, economic, and operational inputs into value narratives.
• Experience leading teams and launching products in large matrixed organizations.
• Track record launching complex capital equipment/robotic platforms and surgery procedural marketing.

• Launch-phase or high-growth business experience.
• Strong executive communication and cross-functional leadership.

• Vacation: 120 hours/year
• Sick time: 40 hours/year (CO 48; WA 56)
• Holiday pay (incl. floating): 13 days/year
• Work/Personal/Family time up to 40 hours/year
• Parental leave: 480 hours
• Bereavement: 240 immediate/40 extended family
• Caregiver leave: 80 hours
• Volunteer leave: 32 hours
• Military spouse time-off: 80 hours

(Not specified in the job description.)