Regional Director of Marketing

Regional Director of Marketing

Location:

Cincinnati, OH strongly preferred. Highly qualified candidates outside the Cincinnati area may also be considered. Onsite presence will be required as needed at our Champion location. This is a hybrid/field-based role with regular market travel.

Travel:
Approximately 25%, including regular market visits and occasional overnight travel. Travel is expected to average about one week per month, with seasonal variation. Travel may be lighter during November–January and increase during peak business periods, particularly March–April and August–September, when up to 2–3 weeks of travel in a month may occasionally be required.

Compensation Range: $125,000 - $155,000 base compensation. This range represents a good faith estimate of the expected base salary for this position. Final base salary will be determined based on factors including, but not limited to, the candidate's education, experience, knowledge, skills, abilities, and alignment with market data.

Job Summary:

As the Regional Director of Marketing, you will lead marketing strategy, lead generation, and performance across an assigned Champion Windows regional territory. You will translate company growth objectives into market-level plans that deliver the right volume and quality of leads, align marketing investment with local sales capacity, and drive measurable growth across markets and channels.

This role requires a senior, experienced marketing leader with broad, end-to-end marketing expertise across multiple channels and markets. You will operate both strategically and tactically, developing regional strategy while staying close enough to branch-level performance to identify issues, make decisions, and drive action.

You will partner closely with the VP of Marketing, regional and local sales leaders, Inside Sales/Call Center teams, field marketing teams, Enterprise Marketing partners, and external agencies and vendors. Success requires strong performance and direct-response marketing expertise, disciplined use of data, sound business judgment, and the ability to align multiple stakeholders around clear priorities, decisions, and measurable results.

• Lead marketing and lead-generation strategy across the assigned region, translating enterprise priorities into clear regional, market, and branch-level plans aligned with growth goals, sales capacity, local market conditions, and customer needs.
• Drive performance across a multi-branch region by monitoring dashboards, media analytics, field feedback, lead trends, and local performance; identify gaps and develop targeted actions by branch, market, or channel.
• Balance broader regional strategy with the specific needs of individual branches and adjust plans as business conditions, seasonality, competitive dynamics, or sales capacity change.

• Partner closely with regional and local Sales, Inside Sales/Call Center, Field Marketing, Operations, and Enterprise Marketing teams to improve performance across the full lead-to-sale funnel.
• Maintain consistent feedback loops around lead volume, lead quality, appointment performance, sales capacity, conversion, and local market needs, and use those insights to adjust marketing plans, timing, channel mix, or spend.
• Serve as a commercially focused marketing partner who communicates performance, risks, decisions, and resource needs clearly and builds alignment across a matrixed, geographically dispersed organization.

• Collaborate with the VP of Marketing and Enterprise Marketing leadership to establish regional goals, forecasts, budgets, and investment priorities.
• Manage significant regional marketing investment across offline, digital, and field/local channels, including television, radio, direct response, paid digital, search/SEM, lead aggregators, field/event marketing, and other lead-generation sources.
• Evaluate tradeoffs and redirect investment based on market opportunity, lead quality, sales capacity, conversion, seasonality, cost, and ROI.
• Direct and coordinate internal marketing resources,…