Marketing Specialist

Creates, captures and publishes engaging content that strengthens the United Way brand, advances organizational priorities and brings United Way’s impact to life. Owns day-to-day social media execution, event photography and short-form video, digital content updates, including Dash, and supports storytelling across impact, donors, corporate partners, volunteers, community partners, staff and United Way initiatives.

• Own and execute United Way of Greater Cincinnati’s day-to-day social media presence across Linked In, Facebook, Instagram, You Tube, Tik Tok and other relevant channels.
• Develop, maintain and execute a social media content calendar aligned with organizational priorities.
• Create, write, schedule and publish social media content, including copy, graphics, photography, short-form video and other digital assets.
• Monitor social channels, engage appropriately with audiences and identify opportunities to strengthen connection to United Way’s mission.
• Track social media performance and trends and use insights to improve content, reach and engagement.
• Maintain and organize digital assets, including photography, video and other content, in the organization’s digital asset management system.
• Leads the development, updating and implementation of Marketing department SOPs, including onboarding team members and ensuring consistent adoption of established processes.

• Attend key United Way events and community activities to capture high-quality photos and short-form video for timely storytelling and social media use.
• Proactively identify and develop stories that bring United Way’s work to life, including volunteer, partner, corporate partner, individual donor, staff leadership and community impact stories.
• Collaborate with Development, Impact, the Office of the President and other teams to gather stories, facts and content that support organizational priorities.
• Write and edit digital content in a clear, audience-focused voice that keeps United Way at the center of the story.
• Provide live or near-real-time social media coverage at key events when appropriate.
• Maintain timely updates to Dash and other assigned digital platforms, web pages or organizational communication channels.
• Support PowerPoint presentations, email content, digital campaigns and other marketing materials as needed.
• Serve as a resource to staff on social media best practices and help identify opportunities to extend organizational and leadership content across channels.
• Assist with other Development & Marketing responsibilities as assigned, including writing, editing, proofing, event support, content gathering, vendor coordination and special projects.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• Social media strategy and execution
• Photography, videography and basic editing
• Strong writing and storytelling
• Audience-focused content creation
• Organization and follow-through
• Collaborative relationship building
• Time and project management

Interacts with team members across all departments and levels of the organization. Engages with community partners, volunteers, corporate partners, donors, board members, vendors and other external stakeholders.

• Bachelor’s degree in communications/marketing, journalism or related field and minimum three to five years’ experience with digital/social media communications with demonstrated results or equivalent experience
• De…