Growth Marketing Manager

About Caring Transitions

Caring Transitions is the nation’s largest and most trusted organization specializing in downsizing, relocation, estate sales, decluttering, home cleanouts,CTBidsonline auctions and other services. Our comprehensive menu of services supports older adults and their families through late life transitions. Serving over 450 locations across the US. Our e-commerce brand,CTBids, hasnearly 1

Mbidders and millions of unique and everyday treasures sold through online estate sale auctions.

Recentlyacquiredby the same entrepreneurs who transformed Backstage from a legacy print publication into a profitable digital marketplace, Caring Transitions is embarking on an exciting new chapter. We’reinvesting in every aspect of the business: modernizing our technology, improving the infrastructure, and building a flat culture wheregood ideaswin, initiative is rewarded, and talented people can make a real impact.

Caring Transitions is seeking aGrowth

Marketing Manager,CTBidstolead the strategy, execution, and optimization of marketing initiatives thatgrowouronlineestate sale marketplace. You’llbe joining our Marketing teamin Cincinnati, Ohio, which consists of a Digital Marketing Manager, a Senior Marketing Manager, and a VP of Marketing. We’reacreative,hands-on,and pragmatic team that values initiative, personal accountability, and adaptability. We enjoy working together to build marketing programs that help ourbrand and franchise owners achieve revenue and growth goals.

As our Growth Marketing Manager,CTBids, your primary focus will be tocreate andmanagecampaigns todrivebidder growth, seller acquisition, auction participation, and revenue across theCTBidsmarketplace. You’llstrategize and execute paid, earned, and owned campaigns, test and analyze performance, and build scalable programs that accelerate marketplace growth. In this role,you’llwork closely with the broader marketing team, franchise owners, and cross-functional stakeholders toachievesharedbusiness goals.

The Growth Marketing Manager,CTBids will report to theVice President of Marketing.

The salary range for this position is $65,000–$75,000 annually.

This is a full-time, in-office positionbasedin Cincinnati, Ohio.

• Own growth marketing function forCTBids;build, test, and optimize full-funnel campaigns across awareness, consideration, conversion, and customer retention

• Develop and execute earned, owned, and paid marketing strategies that increase bidder registrations, repeat purchases, seller acquisition, and auction participation across theCTBidsmarketplace

• Analyzeperformancedataand translateinsightsinto actionablerecommendationsthatidentifygrowth constraints,new acquisition channels, and emerging advertising opportunities

• Continuously test messaging, creative, landing pages, and loyalty program initiativesacrosssegmentedaudiences and marketing channels to improve engagement and conversion

• Create executive dashboards and performance reports that provide clear visibility into campaign results and key business metrics

• Support initiatives that increase both supply (auction inventory and sellers) and demand (bidders and buyers)

• Partner with Caring Transitions franchise ownersto develop localized marketing strategies that maximize auction participation and seller engagement

• You have3+ years ofprofessionalexperience developing and executing multi-channel marketing strategies; marketplace, auction, ecommerce, and/or franchise experience strongly preferred

• Comfortable managing full-cycle campaigns, including planning,executing,optimizing, testing, iterating, and reporting

• Proficient with Google Analytics 4 (GA4), email marketing platforms, and CRM systems for audience segmentation, automation, campaign analysis,…