Marketing Director

The Marketing Director will lead KWF’s overall marketing and communications strategy and

serve as the guardian of our brand and voice.

This is a strategic and highly hands-on role for someone who can think big-picture while also

rolling up their sleeves to get the work done. Working closely with the Executive Director,

Development team, Programming team, chapter leaders, volunteers, and external partners, this

person will help KWF move from simply telling people what we do to making people feel

why it matters.

• Develop and execute KWF’s integrated marketing and communications strategy.
• Strengthen and evolve the KWF brand while protecting its warmth, authenticity, humor, and joy.
• Develop compelling messaging that communicates KWF’s impact on women and families living with breast cancer.
• Ensure a consistent brand, voice, and experience across all channels.
• Help position KWF for its 20th anniversary and future growth, including a major campaign.

• Lead content strategy across social media, email, website, print, video, and other channels.
• Identify and elevate powerful stories from women and families, donors, volunteers, and community partners.
• Oversee website content, email marketing, social media, digital advertising, and SEO.
• Use analytics and audience insights to measure impact and continuously improve.
• Develop and maintain a proactive content and editorial calendar.
• Provide strategic and creative leadership for KWF’s major events and experiences.
• Set the creative vision, messaging, audience experience, and marketing strategy for events.
• Serve as the internal marketing lead and manager of outsourced event planners, agencies, production teams, and other partners.
• Provide direction, feedback, and accountability to ensure external partners bring KWF’s vision to life.
• Oversee event promotion, storytelling, branding, and the overall guest experience.
• Partner with Development to maximize events for fundraising, sponsorship, engagement, and visibility.
• Build relationships with media, influencers, businesses, community partners, and other
• Identify opportunities to increase KWF’s local and national visibility.
• Manage marketing, PR, design, photography, video, and other creative partners.
• Provide direction to staff and contractors supporting marketing and communications.
• Manage the marketing budget and project timelines.
• Establish meaningful marketing KPIs and use data to guide decisions.
• Test new ideas, platforms, and campaigns.
• Stay current on digital trends, AI tools, social media, storytelling, and nonprofit professionalism, and genuine care.

At KWF, how we work with people matters just as much as what we accomplish. We are a

relationship-first organization, and every woman we serve, volunteer, donor, vendor,

community partner, and colleague deserves to be treated with respect, kindness,

professionalism, and genuine care.

We’re looking for someone who is strategic and scrappy—someone who can build the big

plan and then make it happen.

• 7+ years of marketing, communications, brand, or related experience, including
• Proven experience developing and executing integrated marketing strategies.
• Strong knowledge of digital marketing, social media, email, websites, print, and analytics.
• Experience managing agencies, creative partners, contractors, or teams.
• Strong project management skills and the ability to manage multiple priorities.
• A creative eye and strong sense of brand.
• Curiosity about AI and emerging marketing tools.
• Collaborative, confident, creative, and willing to bring new ideas to the table.
• Nonprofit, fundraising, healthcare, or cause-related experience is a plus.

You believe joy is important work.

Yo…