VP, Client Marketing

Role Summary/Purpose

The VP, Care Credit Provider Loyalty Marketing is a high impact role responsible for developing and managing the lifecycle journey for providers enrolled in the Care Credit provider loyalty program, providing a world class experience. In addition, they will partner with the Loyalty Marketing Leader to develop program enhancements and effectively communicated it out to the entire Care Credit organization. We are looking for a candidate that can function in a fast moving environment while balancing multiple initiatives.

• Development of a brand new provider journey for the Care Credit Loyalty program building excitement and loyalty through a blend of financial rewards, benefits, experiences, and education to help build their practice.
• Manage ad-hoc and large scale sweepstakes from rules creation to prize fulfillments for through the loyalty program.
• Manage referral program driving new providers to Care Credit through financial incentives.
• Development of true omnichannel program leveraging all channels and working cross functionally with digital, sales, salesforce and performance marketing teams.
• Incorporate personalization into all campaigns providing that true world class experience that the loyalty program delivers.
• Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity.
• Perform other duties and/or special projects as assigned

The VP, Care Credit Provider Loyalty Marketing is a high impact role responsible for developing and managing the lifecycle journey for providers enrolled in the Care Credit provider loyalty program, providing a world class experience. In addition, they will partner with the Loyalty Marketing Leader to develop program enhancements and effectively communicated it out to the entire Care Credit organization. We are looking for a candidate that can function in a fast moving environment while balancing multiple initiatives.

• Development of a brand new provider journey for the Care Credit Loyalty program building excitement and loyalty through a blend of financial rewards, benefits, experiences, and education to help build their practice.
• Manage ad-hoc and large scale sweepstakes from rules creation to prize fulfillments for through the loyalty program.
• Manage referral program driving new providers to Care Credit through financial incentives.
• Development of true omnichannel program leveraging all channels and working cross functionally with digital, sales, salesforce and performance marketing teams.
• Incorporate personalization into all campaigns providing that true world class experience that the loyalty program delivers.
• Establish key performance indicators with Analytics to measure program engagement, incremental sales, and brand affinity.
• Perform other duties and/or special projects as assigned

• Bachelor's degree OR in lieu of degree, a high school diploma and 9 plus years of experience in credit card or financial services marketing
• A minimum of 5 years of professional work experience in the Marketing field to include:
• 3 plus years of experience with: loyalty or community marketing, event marketing, direct mail, email, digital, social marketing, campaign strategy and execution
• 2 plus years of experience with marketing personalization platforms, execution, and cross functional leadership.
• Ability and flexibility to travel for business as required

• MBA desirable
• B2B and Consumer marketing experience with strong loyalty and engagement focus
• Experience in healthcare and in financial services preferred
• Experience creating memorable brand moments both virtually or physical events.
• Possesses ability to work…