Category Manager - Digestive, Eye​/Ear, Nutrition, Vitamins

Category Manager - Digestive, Eye/Ear, Nutrition, Vitamins Job Description

Serve as the leader of a category of small to medium size and/or complexity and have the 4

Ps accountability across all channels. Responsible for owning end-to-end assortment, financials, and overall category strategy with inputs from support teams to make data-driven decisions that reflect local needs. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety.

• - Develop formalized short and long-term category strategies and tactics that deliver a unified customer experience across all channels (brick & mortar, extended aisle, digital shelf)
• - Stay ahead of and respond to industry/customer trends; understand market share and competition; accelerate communication to relevant parties (i.e., Our Brands or Divisions) with changes and important initiatives
• - Understand all available levers across 4
  
  Ps to drive category forward and achieve KPIs and goals; be proficient across all systems (NEXT, Stratum, etc.); drive and manage full product life-cycle, including add/deletes and relevant cross‑functional meetings
• - Build assortment after reviewing data from vendors, 84.51 and Our Brands; gather division input during feedback window, managing expectations and communication on segmentation and local assortment needs
• - Oversee plan-o-gram process, including deadlines, placement, and flow, ensuring guidelines are met
• - Track and monitor SKU performance and adjust assortment, as needed, to meet financial and strategic goals
• - Maintain category budgets, forecasts, and plans; understand contribution to total enterprise and division goals
• - Establish price and category architecture and provide input on trends for programs
• - Review inclusion in pricing programs with an eye to item financial performance and category strategy
• - Set base prices and use data to evaluate decisions to deviate from pricing algorithm recommendations
• - Determine response to competitor price moves or cost change based on recommendation from Pricing team
• - Oversee promotional strategy to engage customers and drive excitement
• - Review past ad performance and define promo strategies & goals, including A/B strategies for major promos
• - Select products for promotion, leveraging data on shelf capacity, number of stores selling, display locations
• - Set starting promotional prices and define guardrails for promo planners as they tailor prices to divisions
• - Understand timing of Test & Learns and how to properly manage process
• - Oversee end-to‑end product flow and provide direction for stores/replenishment when supply issues occur
• - Manage strategic vendor relationships, including communicating priorities and assortment opportunities, identifying long‑term supply changes, negotiating competitive prices, and staying ahead of industry trends
• - Engage vendors, source promo offers, decide on awards; provide directional forecast needs
• - Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
• - Must be able to perform the essential job functions of this position with or without reasonable accommodation

Minimum

• - 3+ years of experience in one of the following areas: replenishment buying/procurement, merchandising, store management, operations, or brand management
• - Proficient in Microsoft Office
• - Strong organization and multi‑tasking skills
• - Strong analytical and problem‑solving skills
• - Demonstrated ability to coach and train
• - Strong attention to detail
• - Excellent oral/written communication skills

Desired

• - Bachelor's Degree
• - Any vendor negotiations or promo planning experience
• - Any division sales manager, store coordinator, or store…