Senior Regional Sales Manager - Conventional

About The Group

From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group:
Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.

Senior Regional Sales Manager - Conventional is responsible for driving retail sales growth within the assigned region by developing and executing strategic customer plans. The individual contributor role focuses on building strong relationships with key retail accounts, managing trade investments, and ensuring alignment between company objectives and customer strategies.

Location:

Central region

Work model:
Remote

• Develop and implement annual customer business plans aligned with company objectives.
• Lead go-to-market strategies for retail accounts, including new product launches and promotional programs.
• Build and maintain strong relationships with key retail customers, brokers, and distributors.
• Negotiate agreements and resolve issues to ensure smooth execution of programs.
• Achieve regional sales targets and monitor performance against forecasts.
• Provide insights on market trends, competitor activity, and customer needs to influence strategy.
• Partner with internal teams to ensure operational excellence and timely delivery.
• Manage broker relationships and communicate priorities effectively.
• Track budgets, promotional spend, and ROI for trade investments.

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• Minimum 5–7 years of experience in retail sales or consumer packaged goods (CPG); coffee or beverage experience is a plus.
• Proficiency in syndicated data tools such as Nielsen and IRI/Circana.
• Proven ability in account management, broker/distributor relations, and trade marketing.
• Strong analytical, negotiation, and presentation skills.
• Proficiency in CRM tools (Salesforce) and Microsoft Office Suite.
• Up to 60–70% travel within the assigned region, including regular customer visits and occasional overnight stays.

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Fridays (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code - jean friendly!
• Free coffee, anytime!

Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.