Executive Director & Strategy, Brand

AGAR is experiential. We are Cultural Wondermakers, founded on the premise that as the world continues to become more transactional, wonder has become a radical act. At AGAR, we merge experiential marketing, retail innovation, hospitality, and public art to transform the everyday into an opportunity for wonder. AGAR is also the red substance in a petri dish that’s used to grow culture.

AGAR has been growing culture through experiences since 2008.

We are seeking an Executive Director Growth & Strategy, Brand with more than 12 years of applicable experience to grow, deliver and help manage cornerstone accounts for AGAR via pitching experiential marketing and event production, PR/communications, digital marketing, design and content creation strategies and services in the consumer sector. The candidate must have previous sales, growth and consumer account experience in the marketing field, preferably across multiple, diverse brands and Fortune 500 companies/industries.

The Executive Director of Growth & Strategy, Brand will oversee the development and growth of profitable new business in the consumer sector. This position is responsible for identifying, developing and converting new business opportunities, strategically positioning AGAR’s services in alignments with client business needs, while identifying future growth channels. The Executive Director of Growth & Strategy, Consumer will work directly with the Executive Leadership Team to align with the company's growth strategy and goals and will ensure business growth through directing and managing business development activities and ongoing consumer accounts/services.

The Executive Director of Growth & Strategy, Brand will work in partnership with the Executive Leadership Team to manage the current pipeline, as well as lead and manage the RFP process for respective new opportunities. The candidate will work with leadership as well as AGAR’s account, production and creative teams to implement business development initiatives based on client goals and desired outcomes.

• Work with AGAR’s Executive Leadership Team to develop the Business Development and Growth Strategy for the Consumer Sector
• Lead our Client Services team to build new client relationships and generate organic growth by identifying new opportunities within existing accounts
• Develop an annual Business Development Growth plan outlining for the Consumer Sector in partnership with other sector leadership for synergistic plans including financial goals, key industry market segments, prospective target customers (companies/brands) and the individuals/key decision makers within those organizations.
• Responsible for identifying new business opportunities and connecting prospects both through direct prospecting and collaborating with the broader organization
• Cross-sell and grow the relationships throughout the office as applicable
• Professional outreach, sales presentations and follow up correspondence to prospects
• Establish strong and trusted relationships with clients as a partner and advisor
• Develop and maintain strong working relationships with team members, partner agencies across the marketing mix
• Provide direction for brand accounts with a client-first mindset and ensuring work is delivered with excellence – on time and exceeding expectations
• Manage multiple client relationships as assigned including statuses, conference calls, daily communication, face-to-face results reviews, general support and troubleshooting
• Provide strategic and creative counsel, generating fresh ideas
• Attend/participate in select industry events to grow brand awareness of AGAR, stay current with industry trends and generate leads/drive growth for the business development pipeline
• Manage BD pipeline from opportunity identification to contract with identified platform (CRM or other organizational tool)
• Embody AGAR’s vision, mission, guiding principles, processes and core values

• BS/BA in Business, Marketing or related field with more than 12+ years of relevant experience
• Proven track record in the development of new business and organic growth and the marketing of agency services
• Strong…