Industrial Vertical Sales Leader

Introduction

At Senneca, we embrace the entrepreneurial spirit of the innovators that created our brands from traffic doors, to cold storage doors to fiberglass doors and beyond. We are committed to exceeding our customers’ expectations and to provide doors that offer safety and protection to our customers’ most important assets…people, products, capital investments and processes.

The Director of Field Sales – Industrial Vertical is responsible for leading, developing, and motivating a team of 10–12 field-based sales professionals while driving revenue growth, market expansion, and strategic customer engagement within industrial markets.

This role requires a proven leader with significant industrial industry experience and field sales leadership experience. The successful candidate will have a demonstrated history of leading geographically dispersed sales teams, coaching field representatives, growing market share, influencing specifications, and building strong relationships with end users, distributors, contractors, engineers, and key channel partners.

The Director will develop and execute the industrial vertical growth strategy while ensuring alignment across customers, channel partners, and internal stakeholders to increase specification activity, improve win rates, and accelerate market penetration.

Candidates with experience in industrial manufacturing, logistics, warehousing, distribution, automation, material handling, building products, HVAC, mission-critical facilities, construction products, or related industries are strongly preferred.

• Life Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• 3 Weeks PTO
• 9 Paid Holidays (2026)
• Parental Leave

• 401(k) with Company Match
• Medical, Dental, and Vision Insurance
• Employee Discount Programs
• Tuition Assistance
• Career Development Opportunities
• Diverse, Inclusive, and Welcoming Culture

• Lead, coach, and develop a team of 10–12 field sales representatives across assigned territories.
• Establish clear performance expectations tied to revenue growth, pipeline development, customer engagement, and activity metrics.
• Conduct regular field ride-alongs, coaching sessions, territory reviews, and performance evaluations.
• Drive sales accountability through forecasting, CRM management, pipeline discipline, and performance reporting.
• Recruit, onboard, develop, and retain high-performing field sales talent.
• Mentor sales representatives on opportunity management, consultative selling, specification influence, and strategic account development.
• Ensure consistent execution of company sales processes and best practices across all territories.

• Develop and execute the industrial vertical growth strategy aligned with company objectives.
• Identify and prioritize growth opportunities within:
  • Manufacturing
  • Warehousing
  • Distribution
  • Logistics
  • Cold Storage
  • Industrial Construction
  • Mission-Critical Facilities
  • Data Centers
• Drive specification influence with owners, contractors, consultants, facility managers, architects, and engineers.
• Develop strategic account plans to increase market share and strengthen customer relationships.
• Partner with Product Management to align product offerings with market trends and customer needs.
• Monitor competitive activity and implement initiatives to strengthen market position.

• Build and strengthen relationships with distributors, dealers, contractors, and strategic channel partners.
• Ensure channel alignment with company sales initiatives and growth objectives.
• Support field sales representatives in developing channel growth plans and strategic account strategies.
• Drive…