Sales Director, Kroger

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We have a current opening for a
Sales Director, Kroger and are actively reviewing applications.

The Sales Director, Kroger plays a critical leadership role within Ferrero's North America Grocery business. Kroger is the largest Grocery retailer in the U.S. marketplace, and a valued Platinum Ferrero customer. The business requires strong commercial leadership, cross-functional collaboration, and a focus on delivering sustainable growth and mutually beneficial business results.

Based in Cincinnati, OH, this role leads Ferrero's commercial strategy and customer engagement with Kroger while providing day-to-day leadership and coordination of the local cross-functional team supporting the account. The Sales Director is accountable for developing and executing customer growth strategies, fostering strong executive-level relationships, and delivering sustainable business results across Ferrero's portfolio of iconic brands.

This role is hybrid, and will require in-office presence in our local office in Cincinnati, OH.

CUSTOMER LEADERSHIP & STRATEGY

• Lead Ferrero's commercial relationship with Kroger.
• Develop & execute multi-year account strategies driving sustainable sales, share, & profit growth.
• Serve as the primary commercial leader and subject matter expert for the Kroger business.
• Lead both internal and customer-facing Joint Business Planning (JBP) processes and long-range innovation planning with a 3 to 5-year growth horizon.
• Identify new opportunities across assortment, pricing, promotion, innovation, eCommerce, and omnichannel growth.

CUSTOMER RELATIONSHIP MANAGEMENT

• Build and maintain strong relationships with Kroger executives, merchants, category leaders, and cross-functional stakeholders.
• Engage regularly with senior customer leadership, including Director and V.P. level contacts, to strengthen strategic partnerships and drive mutual business objectives.
• Represent Ferrero in key customer meetings, executive reviews, and collaborative business planning initiatives.
• Manage senior-level broker relationships aligning with customer & business priorities.

CROSS-FUNCTIONAL LEADERSHIP

• Provide day-to-day leadership and coordination of the Cincinnati-based cross-functional team in the local Ferrero office supporting the Kroger business.
• Foster strong collaboration across Category Management, Shopper Marketing, Sales Operations, Forecasting, Supply Chain, Finance, Revenue Growth Management, eCommerce, and Broker partners.
• Align resources, priorities, and execution plans to deliver customer objectives and company growth targets.
• Lead, coach, and develop a high-performing team focused on accountability, collaboration, and business results.

COMMERCIAL EXECUTION & BUSINESS MANAGEMENT

• Deliver annual volume, revenue, profitability, and trade investment objectives for the Kroger account.
• Translate customer and category strategies into actionable distribution, shelving, pricing, merchandising, and promotional plans.
• Monitor and deliver key performance indicators (KPIs) across customer, financial, and operational metrics.
• Maintain accurate customer forecasting and business planning processes.
• Ensure effective management of trade spending and investment optimization.

INTERNAL INFLUENCE & LEADERSHIP

• Partner with brand, marketing, category, and commercial leaders to develop strategies that strengthen Ferrero's position within Kroger.
• Influence enterprise-wide decision making through customer insights, market intelligence, and strategic recommendations.
• Champion customer-focused growth opportunities and advocate for investment priorities that support long-term business success.
• Promote a culture of collaboration, innovation, and continuous improvement…