Account Executive, WCPO

What You’ll Do

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and provide customized solutions that deliver return on investment.
• Facilitate the customer’s use of the full array of digital marketing options in addition to television commercial airtime sales.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present, and close sales to generate new business from traditional and non‑traditional advertisers.
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with agencies, maximizing revenue and creating custom solutions for new advertisers.
• Serve as a trusted advisor to new and existing clients, providing best‑in‑class customer service, growing accounts, and securing additional business from referrals.
• Perform client services including media availability negotiations, presentation preparation and delivery, copy writing, credit applications, and revenue collection.
• Effectively manage a sales funnel via Customer Relationship Management (CRM) systems, monitoring key performance indicators and expected activity levels.
• Contribute to creative development of campaigns through client communication, needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, including entertaining prospective and existing clients.
• Execute routine administrative functions such as make‑good resolution, continuous CRM updates with activity, account information, pending revenue, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

• BS/BA in a related discipline preferred or equivalent industry experience.
• Generally, 2+ years of proven sales success.
• Experience in strategic account management, broadcast ratings, and digital execution preferred.

• Highly self‑motivated and goal focused.
• Highly creative and innovative thinker.
• Strong influencing, selling, and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint).
• Working knowledge of Google Workspace (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, Web Ex, Zoom, MS Teams).
• Valid driver’s license, good driving record, and ability to provide proof of insurance with the company‑required limits.

Cincinnati offers an incredible blend of Midwestern charm and big‑city amenities, making it one of the most livable cities in America. Known for its rich history, world‑class museums, and vibrant arts scene, Cincinnati is home to the renowned Cincinnati Symphony Orchestra, Cincinnati Ballet, and a contemporary arts community in Over‑the‑Rhine. The city boasts an amazing culinary landscape, from famous Cincinnati chili to craft breweries and farm‑to‑table restaurants.

Sports fans will love cheering on the Cincinnati Bengals, Cincinnati Reds, and FC Cincinnati. The riverfront along the Ohio River provides stunning views and recreational opportunities, while nearby parks and trails offer endless outdoor adventures. With affordable housing and excellent neighborhoods like Hyde Park, Mount Adams, and Over‑the‑Rhine, Cincinnati provides a perfect backdrop for both career growth and quality of life.