Market Development Manager - Power Generation and Adjacent Industrial Markets

Market Development Manager:
Power Generation and Adjacent Industrial Markets INTERNAL & EXTERNAL (Richards + Colesco + Equilibar)

Location:

Fletcher/Equilibar (preferred) or Cincinnati/Richards

Reports to:

VP Product Management Company Profile Richards Industrials, founded in 1961, is a manufacturer of pressure regulators, control valves, and other fluid controlled products, known by our customers for high quality products, great customer service, and fast & reliable deliveries. Our products are marketed under a series of distinct brands, each of which is used in unique applications that require precise technical attributes.

The company serves a range of end markets, including pharmaceutical, food & beverage, chemical, petrochemical, and various industrial segments.

With two locations, Cincinnati OH and Fletcher NC, and a global headcount of 190. Equipped with an experienced, passionate team, Richards focuses on driving profitable growth through operational excellence, opening new channels to the market, and investing in new products.

Richards has four Core Values:

Empowerment:
Employees are our most valuable asset

Collaboration:

Together we achieve more Pioneering Spirit:
Curiosity and innovation are our driving forces

Service Mindset:
Never stop advocating for the Customer Our purpose is to solve tomorrow’s demanding fluid control problems, today.

The Position:

The Power Generation Market Development Manager is responsible for identifying, prioritizing, and developing growth opportunities for differentiated fluid control solutions serving mission critical power applications and adjacent industrial markets where reliability, pressure control, and process performance are essential. This role translates utility, OEM, EPC, engineering firm, channel partner, and end user needs into focused market development strategies, target account plans, and commercial growth initiatives for Richards, Colesco, and Equilibar.

Rather than managing individual products alone, this role focuses on developing markets, applications, and customer pathways in power generation and adjacent industrial sectors. Target adjacencies may include nuclear and conventional power, renewable and distributed energy, hydrogen, carbon capture, energy storage, industrial heat and steam systems, water treatment, chemical and petrochemical processing, refining, LNG, mining, pulp and paper, and other heavy industrial applications where Richards, Colesco, and Equilibar technologies can solve demanding fluid control challenges.

The market development manager acts as a technical commercial growth leader, partnering with Engineering, Sales, Product Management, Operations, Quality, and Leadership to build demand, qualify opportunities, support strategic customer engagements, and enable profitable, sustainable growth.

This is a high impact role for an experienced professional ready to shape long term growth in Power Generation while extending Richards’ reach into adjacent markets with similar technical, commercial, and reliability requirements. The role remains closely connected to customer realities, plant operating demands, and the need for reliable performance in critical service.

Key Responsibilities:

Growth & Results:
Own commercial performance for assigned solutions and applications within Power Generation and adjacent industrial markets. Identify, prioritize, and capture growth opportunities by understanding customer missions, plant requirements, qualification paths, and regulatory environments. Deliver revenue, profitability, and market expansion results aligned with business objectives.

Industry & Customer Leadership:
Serve as the internal authority on Power Generation market needs, standards, customer pain points, and technology trends.…