Assistant Director, Digital and Marketing

Summary

As Assistant Director Digital Design & Marketing, you will play a key role in advancing Webb’s brand, digital presence, and community storytelling. This position leads digital marketing initiatives, manages social media, creates compelling written and visual content, supports website strategies, and collaborates with campus partners to showcase the school’s mission, programs, and culture.

The ideal candidate is a creative, detail-oriented marketer with strong communication skills and a passion for storytelling. As part of a small, collaborative team, the Marketing Manager will engage in varied, hands‑on work, contribute to school‑wide initiatives, and help improve marketing processes in a dynamic, evolving environment.

The Webb Schools are committed to fostering an inclusive school community characterized by openness, acceptance, and empathy, where all members are valued, respected, and supported. Our community is strengthened by the diverse views, beliefs, backgrounds, and experiences of our students, faculty, staff, and alumni. Embracing diversity in all its many forms is essential to our mission: in particular, our call is to provide an exemplary learning community that nurtures future leaders who will act with honor and moral courage and serve with a generous spirit.

Specific responsibilities include, but are not limited to:

• Partnering with the Director of Marketing to develop long-term digital strategic vision, and to communicate, track and measure progress. This includes managing digital agencies, freelance contractors, analytics tools, and reporting.
• Crafting, setting up, and monitoring Google AdWords and Meta campaigns, creating landing pages and microsites, A/B testing, creating reports and tracking KPIs, and primary website integration.
• Social Media strategy, content creation, posting, monitoring, reporting, and tracking KPIs.
• Own and manage the School’s social media platforms (e.g., Instagram, Facebook, You Tube, Vimeo, etc.).
• Develop, implement, and manage the social media content calendar to ensure consistent, engaging posts that align with the school’s messaging, goals, and brand guide.
• Create and post regular content (photos, videos, graphics, and written posts) that highlights the programs, achievements, events, and community life.
• Monitor and respond to social media comments and messages in a timely and professional manner.
• Collaborate with key stakeholders tostrategizeways to drive engagement.
• Collaborate with cross‑functional teams to create engaging content for social media, email marketing, and website platforms.

• In the context of key messaging and brand guidelines, create written and visual content that builds a consistent and authentic narrative about the school community, culture, programs, and people. Written content includes articles, blogs, social posts, email campaigns, and more. Visual content includes photography, videography, slide decks, branded visual assets, and more.
• Solicit, create, edit, and publish key digital content for the website, such as news stories, blog posts, and articles that highlight the school's activities and programs.
• Develop relationships with faculty, staff, administration, parents, and students to find and share stories that highlight school achievements, student success, and community involvement.
• In collaboration with the development team, create innovative content that supports fundraising efforts.
• Assist with the production of the school magazine and other publications.

• Website updates and maintenance, Google Analytics reporting, and KPI tracking.
• Content creation.
• Periodically review website pages for accuracy and relevance to ensure consistency and maximize impact.
• Ensure the website has up‑to‑date photos and videos that accurately and authentically represent the school’s programs and community.
• Identifying the latest trends, best practices, and technologies affecting our industry.
• Perform other duties as assigned.

• Contributes to the delivery of the mission, vision, and…