CGU-Director of Digital Marketing

Overview

POSITION TITLE: Director of Digital Marketing

SALARY RANGE: $80,000 - $100,000

Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employee's total compensation.

OVERVIEW

Reporting to the AVP of Marketing, the Director of Digital Marketing leads the strategic development and execution of digitally driven marketing initiatives that advance CGU's institutional priorities—strengthening enrollment demand, philanthropic engagement, reputation, and long-term brand equity.

This role is responsible for building and optimizing integrated digital campaigns and experiences that connect prospective students, alumni, donors, and partners to CGU's distinctive graduate mission and research-driven impact.

The Director collaborates closely with Admissions/Enrollment, Advancement, the Office of the Provost, faculty, and program leadership to translate institutional priorities into high-performing digital journeys, compelling storytelling, and measurable results.

• Strategy & Integrated Campaign Leadership

  • Design and execute a comprehensive digital marketing strategy aligned with CGU's institutional goals and multi-year priorities.

  • Lead digital strategy for major institutional initiatives translating strategic aims into audience-specific campaign plans, content architecture, and measurable conversion goals across enrollment and philanthropy.

  • Build integrated campaign calendars that align paid, owned, and earned channels (web, email, search, social, landing pages, digital storytelling, and select print extensions).

• Enrollment Growth & Audience Development

  • Create targeted recruitment campaigns tailored to specific audiences, programs, and stages of the decision journey to meet or exceed inquiry/application goals.

  • Strengthen segmentation and personalization strategies for graduate audiences, including program interest, career goals, geography, and affinity-based messaging.

  • Partner with Admissions/Enrollment on funnel strategy, nurture design, and performance optimization (lead quality, conversion, yield).

• Philanthropic Marketing & Donor Engagement

  • Serve as a strategic collaborator with Advancement leadership to improve communications, storytelling, and digital marketing efficacy across channels supporting philanthropic priorities.

  • Develop and optimize donor-facing digital experiences that support acquisition, cultivation, and stewardship (e.g., initiative pages, campaign landing pages, narrative impact pathways, and updates that demonstrate progress and outcomes).

  • Establish a digital measurement approach for philanthropic engagement (traffic quality, lead capture, donor journey progression, conversion signals), translating insights into clear recommendations for leadership.

• Channel Management & Optimization

  • Direct and optimize digital marketing strategies and campaigns, including SEO, SEM, email marketing, organic/paid social, and emerging digital tactics.

  • Partner with the AVP of Marketing to extend digital content into traditional channels (TV/radio/print) when appropriate and measurable.

  • Manage digital marketing budgets, ensuring efficient spend allocation tied to KPI targets for enrollment and philanthropy.

• Web, UX, and Conversion

  • Own performance of CGU's web ecosystem (priority pathways, campaign landing pages, key program pages), improving user experience, accessibility/compliance, and conversion outcomes.

  • Establish and maintain a testing/optimization practice (A/B testing, messaging tests, landing-page iteration, UX refinements) to improve conversion and engagement.

• Analytics, Reporting, and Executive Decision Support

  • Provide data-driven insights across channels to inform senior leadership decisions, including clear dashboards, campaign readouts, and actionable recommendations.

  • Define success metrics for major institutional priorities, including audience growth, engagement quality, lead progression, and narrative performance (what…