Social Media Manager

Overview

and the job listing Expires on February 25, 2026

GP Beauty (a brand of GP Stocked) is a fast-growing livestream commerce company specializing in cosmetics and beauty products. We run engaging shows on platforms like Whatnot and are expanding into social media to grow our audience and community. Our mission is to make beauty shopping fun, social, and interactive while helping resellers and fans discover great deals.

We’re looking for a creative and data-driven Social Media Manager to own our social channels and grow GP Beauty’s digital presence. You’ll create content, manage posting schedules, and develop strategies that turn viewers into loyal fans and customers. This role is perfect for someone who loves beauty, knows how to tell stories online, and can thrive in a fast-moving startup environment.

• Develop and execute a social media strategy across Instagram, Tik Tok, and other platforms
• Create short-form video content (clips from live streams, trending sounds, product highlights, etc.)
• Manage posting calendars and ensure consistent brand voice
• Monitor trends in livestream shopping, beauty, and social media
• Grow community engagement (followers, comments, shares, DMs)
• Collaborate with streamers and the marketing team to align campaigns with live sales events
• Track and report on social performance metrics

• 1–2 years of experience managing social media for a brand or personal projects with proven growth
• Strong understanding of Tik Tok, Instagram Reels, and short-form video content
• Creative eye for visuals and copy that capture attention
• Comfortable filming/editing basic video content (Cap Cut, Canva, Adobe tools a plus)
• Interest in beauty, cosmetics, or livestream shopping is a big bonus
• Highly organized, self-starter, able to work independently

• Flexible part-time or full-time role (depending on experience)
• Competitive hourly pay 25-35hr
• Opportunity to grow with a fast-scaling startup
• Fun, energetic team in livestream commerce & beauty