Automation Specialist - Frequency Drives and Power

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Clark, NJ, US

28 days ago Requisition

Salary Range: $ To $ Annually

At Turtle, we’re redefining what it means to be an industry leader in electrical distribution, and we want you to be part of our exciting journey! For over 100 years, we’ve built a reputation for innovation, excellence, and exceptional customer service—and we’re just getting started. We are a diverse, passionate team spread across the US, Canada, Mexico, and Puerto Rico, committed to growth, learning, and creating opportunities for each other.

At Turtle, every day is a chance to make a real difference, solve complex challenges, and push the boundaries of what’s possible. We believe in fostering an environment that inspires collaboration and sparks creativity, where employees are empowered to contribute to our mission and shape the future of the industry. If you're looking for a fast‑paced, dynamic career where your ideas are valued and your growth is prioritized, Turtle is the place for you.

Join us and be a part of a company that’s making waves and empowering its people to do extraordinary things every single day!

The Automation Specialist Variable Frequency Drives and Power role is a commercial and technical resource that is focused on the industrial automation portfolio of products and services. This role supports customers and offices in northern New Jersey, the lower Hudson Valley, and NYC metropolitan areas including Nassau and Suffolk counties.

This position provides support to internal and external customers primarily in the areas of variable frequency drives (VFD’s), motion control, and programmable logic controllers (PLC’s). This support includes providing technical knowledge in the use of automation products as well as troubleshooting support, acting as a liaison between customers and Rockwell Automation. In addition, the role will include education of internal and external customers through webinars and on‑site interactions.

These presentations aim to educate customers on new and existing products and services. You will use your knowledge of the local business and competitive landscape to provide industrial automation solutions to customers.

• Work with our team to plan and execute the annual commercial business growth including target account selection and pursuit, maintain technical competency, and identify future business investments.
• Articulate the value of Rockwell’s Variable Frequency Drive and Power Product offering, engage in value discussions of rotary motion offerings (including independent cart and robotics), sell customer outcomes at all levels of the customer, develop third party vendor and delivery partners.
• Customer‑centric business advocate
• The performance of this specialist group is judged on the revenue performance of the assigned product segments. Candidate demonstrates ability to work independently and is self‑motivated.

• You will be a technical liaison between Rockwell Automation, the distributor, and customers, providing technical, marketing, and commercial leadership for sales growth.
• The Drives & Power Specialist is the domain expert and point of contact for customers when supporting the Power portfolio, which includes Emulate3D, Kinetix, Power Flex, Motion, Integrated Cart Technology, Linear Motion and Robotics).
• Provides selection and design advice for most assigned products in common configurations and leverages the proper Rockwell Automation resources for engineered to order (ETO) solutions.
• Design software capabilities (i.e. Solid Works), Emulate3D, motion‑related networking and robotics experience is a plus.
• Able to differentiate products/solutions from competition and promote the differences as meaningful benefits to the customer.

• Analyze market conditions, develop and implement an annual business plan.
• Understand market conditions, competitive forces, determine market share, and identify opportunities for growth.
• Work…