Lead Market Research Senior Analyst

Lead Market Research Senior Analyst

Job Location s
US-N/A

Job Details

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Primary Posting Location:

Country – US

Requisition :
Position Type:
Full Time
Category:
Category Management, Insights and Planning
Minimum: USD $77,500.00/Yr.
Maximum: USD $/Yr.

The Lead Market Research Senior Analyst is a senior-level individual contributor responsible for delivering actionable insights that drive growth for our clients and business partners. In this role, you will design and execute both qualitative and quantitative research projects, uncovering trends and opportunities across consumers, competitors, advertising, economic conditions, distribution, and other factors that influence brand performance.

You will be hands-on in developing methodologies, managing research processes, and synthesizing data into clear, strategic recommendations. Advantage Solutions sets itself apart through the flexibility and expertise of our Analytics team—join us and help shape the insights that guide business decisions.

• Design and implement research methodologies for market research projects across diverse industries.
• Conduct primary and secondary research leveraging multiple data sources to uncover shopper insights and market trends.
• Develop and manage research instruments including surveys, opinion polls, and questionnaires.
• Execute end-to-end research processes: survey design, writing, data collection, data cleaning, analysis, and reporting.
• Translate complex data into clear, actionable insights and recommendations for clients and internal stakeholders.
• Partner with sample providers and manage research platforms such as Qualtrics.
• Deliver insights through client and enterprise shopper studies, supporting both tactical and strategic decision-making.
• Collaborate cross-functionally with analytics, marketing, and client teams to ensure research aligns with business needs.

• Bachelor's degree in Market Research, Business, Statistics, Economics, or related field.
• 5-7 years of experience in market research or consumer insights, with a proven track record of managing projects independently.
• Expertise in both qualitative and quantitative research methods.
• Strong proficiency with survey platforms (e.g., Qualtrics) and experience managing sample providers.
• Advanced analytical skills with the ability to synthesize data into meaningful insights.
• Excellent communication skills, with experience presenting findings to clients and business partners.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• CPG Category Management experience is a plus.

• Opportunity to lead high-impact research initiatives for top brands as a senior-level contributor.
• Collaborative, innovative team environment within Advantage Solutions.
• Professional growth and development through exposure to diverse industries and methodologies.
• Competitive compensation and benefits package.

Job Will Remain Open Until Filled

• Leverages and organizes data for insight driven analytics in support of new item initiatives and assortment opportunities.
• Develops promotion and merchandising recommendations.
• Expert in insights best practices with the ability to identify evolving needs and actively develop solutions.
• Works independently with minimal supervision to solve complex problems.
• Proactively identifies and is responsible for making improvements to team processes enhancing the quality of deliverables across the team; viewed as a go-to resource, having a specialty within a system or process.
• Interacts with client partner senior leadership to develop longer term brand strategies.
• Has established relationships and collaborates with team members.
• Independently manages a varying number of clients with mostly complex categories, relationships, and business requests.
• Engages in the ongoing business planning process for each assigned client, focusing on shopper-based strategies and initiatives.
• Ensures that strategies and deliverables are aligned with clients' goals and expectations.
• Actively identifies…