Associate Director of Admissions for First Time College Students

Hiring Department Admissions

Job Description

Under the direction of the Executive Director of Enrollment Management, the Associate Director of Recruitment provides strategic leadership and operational oversight for first-year student recruitment initiatives, while serving as the primary

Recruitment Coordinator for the Honors College and managing the Gateway Expansion Program. This role encompasses a broad scope of responsibilities, including the expansion of recruitment efforts inSt. Louis City and St. Louis County, establishing Direct Admission partnerships with local school districts, and supporting international outreach initiatives. The Associate Director works collaboratively to develop and implement data-driven strategies that align with the University’s enrollment objectives and further its mission of attracting a talented student body.

Key Responsibilities

First-Year Recruitment & Territory Management

• Develop and execute comprehensive, data-informed recruitment strategies to achieve first-year enrollment targets in assigned territories.
• Strengthen UMSL’s presence in St. Louis City and St. Louis County by cultivating relationships with local high schools,community organizations, and other regional partners.
• Forge Direct Admission pathways with area school districts,streamlining the enrollment process for qualified students.
• Lead, mentor, and support a recruitment team, setting clear performance standards and monitoring progress toward defined objectives.
• Honors College Recruitment Coordination
• Serve as the dedicated liaison for the Honors College,identifying and recruiting high-achieving students who arewell-suited to the College’s academic rigor and scholarly community.
• Collaborate with Honors College faculty and staff to design targeted outreach, ensure smooth admission processes, and optimize yield for admitted honors candidates.

• Direct the Gateway Expansion Program to increase out-of-state enrollment, identifying new domestic markets and building sustainable pipelines of non-resident students.
• Support and contribute to international recruitment initiatives, partnering with designated teams to identify target regions, plan recruitment events, and develop outreach strategies that attract and enroll international students.

• Establish trust-based relationships with prospective students and their families—local, out-of-state, and international—offering personalized, timely guidance from inquiry through enrollment.
• Exercise independent judgment in evaluating applicants,ensuring alignment with institutional priorities as well as criteria for the Honors College and Gateway Expansion Program.

• Represent UMSL at high school visits, college fairs, community events, and virtual sessions, delivering compelling presentations that highlight academic offerings, the Honors College experience,and the advantages of enrolling at UMSL for both local andnon-resident students.
• Approximately 10-12 weeks of travel in the fall and 3-5 weeksin the spring/summer may be required.

• Review and recommend applicants for admission using established criteria, sound professional judgment, and a comprehensive understanding of UMSL’s enrollment goals.
• Develop and implement multi-channel communication plans,leveraging CRM systems and other tools to deliver personalized and effective outreach to various prospect pools.

• Cultivate a thorough knowledge of UMSL’s merit scholarships and financial aid policies to accurately advise students and families on funding opportunities.
• Collaborate with Financial Aid staff to synchronize messaging and enhance the overall enrollment experience.

• Collaborate and support on-campus, virtual, and off-site recruitment events, working with campus partners to highlightUMSL’s academic strengths, sense of community, and student support services.
• Engage in social media and digital outreach strategies to increase UMSL’s visibility among targeted local, out-of-state, and international markets.