Associate Director, Giving Emerging Donor Strategies - University Advancement

Location

SAINT LOUIS, MO 63105

37.5

The Associate Director, Giving Days & Emerging Donor Strategies will oversee the development and execution of direct marketing programs aimed at driving alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU’s top Annual Fund priorities. This role will oversee key efforts including giving days and will partner with University Advancement colleagues to drive the direct marketing strategies for reunion giving, student philanthropy and parent giving.

The Associate Director reports to the Senior Director of Annual Giving Programs and will work in close collaboration and partnership with Advancement Communications, Alumni & Constituent Engagement, Philanthropic Strategies, Donor Relations, and other internal partners and external vendors.

• Giving Day Programs – In partnership with Advancement Communications, and other key stakeholders, oversee the planning and execution of three giving day campaigns:
  First Day, Giving Tuesday, and WashU Giving Day.
• Lead collaborations to establish and execute print, digital, and social communication strategies, including solicitations and stewardship efforts.
• Champion student and faculty/staff participation through establishing on-campus presence.
• Drive donor and alumni engagement through facilitating volunteer opportunities.
• Reunion Giving – Oversee the strategy for reunion giving through direct marketing channels.
• Partner with Alumni & Constituent Engagement colleagues to develop annual appeal schedule to optimize reunion class giving efforts in order to increase donor participation.
• Partner with Executive Director, Annual Giving Programs to secure and promote reunion donor challenges for most classes.
• Student Philanthropy – Partner with Student Affairs and Alumni & Constituent Engagement colleagues to drive and implement strategy in educating students about the importance of philanthropy and drive donor participation results. Part of this effort is collaboration with the senior class gift program.
• Parent Giving – In partnership with Advancement Communications and Student Affairs colleagues, drive direct marketing messaging and strategy for parent giving.
• Other duties as assigned – work closely with Executive Director and Senior Director to provide any additional support needed to ensure donor participation goals are met.

• Job Location/Working Conditions Normal office environment
• Ability to travel to various on- and off-campus locations
• Physical Effort Typically sitting at a desk or table
• Repetitive wrist, hand or finger movement
• Equipment Office equipment

• Education:
  
  Bachelor's degree
• Certifications/Professional Licenses:
  No specific certification/professional license is required for this position.
• Work Experience:
  
  Relevant Experience (3 Years)
• Skills:
  
  Not Applicable
• Driver's License: A driver's license is not required for this position.

• Comfortable interacting with a variety of diverse audiences.
• Demonstrated ability to build and maintain relationships.
• Skilled at expressing empathy and providing premium customer service.
• A desire to work collaboratively with colleagues.
• Comfortable facilitating the work of teams and individuals, including peers, students, and volunteers.
• Excellent verbal and written communication skills to relay detailed instructions and provide or solicit feedback.
• Committed to professional growth and remaining informed of annual giving, higher education, and other industry trends and best practices.
• Familiarity with and appreciation for the mission of University Advancement programs and the activities of the department.
• A desire to play a meaningful role in…