Digital​/Ecommerce Marketing Manager

Nakery Beauty is a fast-growing prestige beauty brand located in the Tampa Bay area. Our products can be found at ULTA Beauty, HSN, Amazon, and our brand website. Our organization is growing quickly and we are looking for strong digital marketing talent with a minimum five years of experience in the consumer product category (beauty experience a huge plus).

We are seeking a dynamic and experienced Digital/Ecommerce Marketing Manager with a passion for the beauty industry to join our team. This role is pivotal in shaping the brand’s evolution in both digital revenue capture and in growing our customer base. The ideal candidate is both creative and analytical with a proven ability to manage multiple priorities in a fast-paced environment.

This is a perfect force for professionally mature, highly collaborative, and inspiring leaders who drive for results.

Location:

In office, Clearwater, FL

The Digital Marketing Manager is responsible for driving online revenue and customer growth across our Shopify storefront, Tik Tok Shop, Amazon, retailer platforms, and paid media channels. This role fills a key strategic evolution in our brand strategy for digital commercial growth and consumer acquisition.

• Own day-to-day management of the Shopify site, including homepage updates, collections, on-site merchandising, and promotional launches to maximize conversion rate and AOV.
• Partner with design and development to improve UX, mobile performance, site speed, and checkout flow, informed by analytics and A/B testing.
• Implement SEO best practices on product pages, collections, and content to drive organic traffic and category visibility.

• Plan, launch, and optimize paid campaigns across Meta, Google, Tik Tok, and other performance channels with clear CPA, ROAS, and revenue targets.
• Build full-funnel strategies (prospecting, retargeting, retention), including creative briefs, audience segmentation, and bid/budget management.
• Monitor daily performance, produce performance reports, and make data-driven optimizations on budgets, creatives, audiences, and landing pages.

• Develop lifecycle marketing flows (welcome, post-purchase, replenishment, win-back) via email and SMS to grow LTV and repeat purchase rate.
• Segment audiences based on behavior, channel, and product interest to deliver personalized campaigns and offers.
• Own core KPI dashboards across channels (traffic, CVR, AOV, CAC, ROAS, LTV, repeat rate) and translate insights into clear action plans.

• Own Tik Tok Shop strategy and operations, including catalog integration, product tagging, offer setup, and storefront optimization.
• Develop and manage always-on and campaign-based Tik Tok paid strategies, including Spark Ads, creator whitelisting, and live shopping initiatives.
• Collaborate with creators and the social/content team to produce native, UGC-style content that drives clicks and conversion while remaining on-brand.

• In partnership with Amazon platform agency partner:
  • Manage Amazon Seller Central/Brand Registry, including product listings, variations, pricing, promotions, and inventory coordination with operations.
  • Optimize listings for SEO (keywords, titles, bullets, A+ Content, images, video) to increase traffic, conversion, and rankings.
  • Plan and optimize Amazon Ads (Sponsored Products, Brands, Display) and promotional events (Prime Day, seasonal events) to hit sales and profitability targets.
• Support brand presence and drive marketing and retail sales opportunities with key retailer ecommerce platforms.

• Bachelor’s degree in Marketing, Business, or related field, or equivalent experience.
• 5+ years of hands-on digital marketing experience, ideally in beauty or consumer lifestyle ecommerce.
• Proven track record managing and scaling Shopify-based DTC brands with meaningful paid media budgets and clear KPI ownership.
• Hands-on experience with:
  • Shopify (themes, apps, basic merchandising).
  • Tik Tok Shop and/or other social commerce platforms.
  • Amazon Seller Central and Amazon Ads.
  • Analytics tools (Google Analytics, platform ad managers, basic reporting in Sheets/Excel).
• Strong analytical mindset, comfortable making decisions from data and running tests to improve performance.
• Deep understanding of beauty consumer behavior, trends, and content formats that resonate across social and marketplace environments.
• Motivated and passionate about the evolving digital commercial landscape, eager to drive revenue growth via Tik Tok Shop, Amazon, and emerging digital revenue platforms.
• Excellent communication and cross-functional collaboration skills; able to work closely with creative, ops, and brand marketing.