Marketing Specialist

Responsibilities

• Moderate live provider and patient webinars, including speaker coordination, attendee management, and Q&A facilitation
• Handle pre-event logistics: scheduling, registration setup, promotional emails, and reminder sequences
• Manage post-event follow-up: follow-up emails, attendance reporting, and lead handoff to sales
• Maintain the annual webinar calendar and ensure events stay on schedule
• Upload webinar registrants and attendees to Odoo, tag by event, and ensure MQLs are routed to the appropriate sales contacts
• Update portal content and banners in accordance with the webinar event calendar
• Own the company conference and tradeshow calendar, including key dates, registration deadlines, and internal milestones
• Coordinate booth registration, sponsorship paperwork, and vendor logistics (electricity, WiFi, lead scanners, etc.)
• Manage conference budgets, track spend against plan, and reconcile expenses post-event
• Scout and evaluate new events for the following year; present recommendations with audience fit, cost, and expected ROI
• Lead internal alignment meetings in the weeks before each show to confirm staffing, messaging priorities, and booth setup
• Coordinate shipping and receiving of booth materials, signage, and promotional items
• Assist with pre-conference prep: packing kits, organizing collateral by event, and tracking inventory
• Upload leads to Odoo post-event and coordinate lead assignment with sales
• Manage booth asset inventory (banners, displays, tablecloths, monitors) and flag items that need repair or replacement between events
• Compile post-event recaps including lead volume, cost per lead, and qualitative feedback to inform future event decisions
• Plan, create, and publish content across all brand social channels (Linked In, Instagram, Facebook, You Tube, X, etc.)
• Maintain a content calendar aligned to campaign themes, product launches, and seasonal initiatives
• Monitor engagement, respond to comments and messages, and report on performance metrics quarterly
• Stay current on social trends and platform changes relevant to healthcare and wellness audiences

• Bachelor’s degree or equivalent experience
• 1–3 years of experience in a marketing execution role (social media, events, content, or similar)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) at a template-editing level
• Strong organizational skills with the ability to manage multiple deadlines across concurrent projects
• Comfortable with webinar platforms (GoTo Webinar, or similar)
• Clear written communication skills
• Flexibility to support after-hours webinar events (typically 1–2 per month)
• Ability to lift up to 50 lbs for conference material packing, shipping, and setup; willingness to travel 1-2 times per year for events
• Based in or willing to relocate to the Clearwater, FL area; this role requires 3 days per week in-office

• Experience in healthcare, pharmaceutical, or wellness marketing
• Familiarity with CRM platforms, particularly Odoo
• Basic understanding of SEO principles, Google Analytics, Hotjar, or Google Search Console
• Experience coordinating trade show or conference logistics
• Video editing skills for webinar recordings or social content