Social Media Lead & Content Strategist

Job Summary:

The Social Media Lead will provide guidance and execution of ODD SOX’s social media strategy by creating and curating engaging content, ensuring it aligns with campaign objectives and the brand’s identity. This role requires proficiency in Photoshop and basic video editing to produce high-quality visuals and videos, combined with strong organizational skills to schedule and manage campaigns effectively.

Duties/Responsibilities:

• Create and coordinate original content for posts, stories, and videos that align with the brand’s identity and campaign objectives.
• Curate relevant content to enhance campaigns and ensure it fits seamlessly with ODD SOX’s messaging.
• Manage and schedule all content to ensure campaigns are perfectly timed and executed.
• Design graphics using Photoshop for posts, stories, and other digital campaigns. and produce short-form videos for platforms like Instagram, Tik Tok, and You Tube.
• Engage with the online community by responding to comments, messages, and mentions promptly.
• Monitor and analyze social media performance metrics, providing insights to optimize engagement and reach.
• Stay updated on social media trends, tools, and platform updates, bringing fresh ideas to the table.
• Collaborate with the marketing and creative teams to align content with overall campaigns.

Required Skills/Abilities:

• Familiarity with Tik Tok, Instagram, You Tube, and other major platforms
• Excellent verbal and written communication skills with a creative flair.
• Strong organizational skills with attention to detail to manage multiple campaigns and deadlines effectively.
• A passion for social media and an eye for emerging trends
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to prioritize tasks and meet deadlines.
• Ability to function well in a high-paced and at times stressful environment.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelor’s degree in marketing/communications preferred or equivalent experience.
• At least one year’s related experience required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 20 pounds at times.

"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law."