Strategic Marketing Director: Brand & Leadership

Job Summary:

The Marketing Director will be responsible for planning, executing, and overseeing marketing strategies to promote the brand, drive customer acquisition, and achieve company growth goals. This position requires a creative and analytical individual with strong leadership skills who can collaborate across departments and lead marketing campaigns that align with business objectives.

Duties/Responsibilities:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
• Define key performance indicators (KPIs) to measure campaign effectiveness and overall marketing performance.
• Manage marketing budgets and ensure efficient allocation of resources to various marketing channels.
• Plan, create, and execute digital and traditional marketing campaigns (e.g., email, social media, print, events, SEO/SEM).
• Oversee content creation, including copywriting, graphic design, and multimedia for marketing materials.
• Ensure consistent brand messaging across all marketing platforms.
• Maintain and evolve the company’s brand identity in collaboration with internal teams and external agencies.
• Conduct market research to understand customer needs, market trends, and competitor strategies.
• Analyze data from campaigns and make data-driven decisions to optimize future efforts.
• Lead and mentor the marketing team, providing guidance and fostering professional development.
• Collaborate with cross-functional teams (sales, product development, customer support, etc.) to align marketing initiatives with business goals.
• Develop customer engagement strategies to drive brand loyalty and retention.
• Prepare regular reports and presentations for senior management detailing campaign performance, trends, and recommendations.
• Use analytics tools to track marketing performance and adjust strategies accordingly.
• Implement strategies to improve customer experiences across various touchpoints.

Required Skills/Abilities:

• Excellent communication skills:
  Strong ability to listen actively, clearly explain information, and communicate effectively both verbally and in writing.
• Strong knowledge of marketing principles, tools, and techniques.
• Proficiency in digital marketing channels, including social media, email marketing, and search engine optimization (SEO).
• Experience with analytics and marketing automation tools (Google Analytics, Hub Spot, Facebook, Tik Tok, Instagram etc.).
• Excellent communication, organizational, and leadership skills.
• Creative thinking and problem-solving abilities.
• Knowledge of graphic design software (e.g., Adobe Creative Suite) or video editing tools is a plus.

Education and Experience:

• Bachelor’s degree in marketing, Business, Communications, or equivalent work experience required.
• At least five years’ related experience in a Director role required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Core Competencies:

· Communication
- Directors need to be able to communicate well with both employees and upper management to convey information and expectations

· Conflict resolution- need to be able to resolve conflicts within teams or with stakeholders to maintain a harmonious work environment.

· Strategic thinking needs to be able to step back from day-to-day operations and consider the organization.

· Recruitment
- By identifying and prioritizing the most important skills and behaviors needed, companies can improve the quality of their hires, making sure they align with the company’s goals and culture.

· Performance Management-Having clear core competencies with defined proficiency levels helps companies set specific performance goals.

· Training and Development- help employees develop the specific skills and knowledge that are critical to the organization’s success.

· Emotional Intelligence
- Manages emotions and responds appropriately to others.

· Entrepreneurial
- Develops new ideas and initiatives for growth.

· Business Acumen-Analyses financial reports and contributes to budget planning. P&L Responsibility.

· Leadership
- Inspires and motivates larger teams, manages performance.

· Organizational Skills-Coordinates…