Growth marketer, Digital Marketing

SUMMARY:

Jordan’s Skinny Mixes is seeking a hands-on Growth Marketer to further accelerate revenue growth across our direct-to-consumer ecosystem. This role is responsible for improving how we acquire, convert, retain, and grow customers across  and our digital marketing channels.

The ideal candidate is a digital native who understands ecommerce, customer journeys, AI-enabled marketing workflows, testing, analytics, and the pace required to win in DTC. They are highly analytical, action-oriented, and comfortable moving quickly from insight to execution. They can build testing plans quickly, prioritize the highest-impact opportunities, launch experiments, read the results, and turn learnings into better customer experiences and stronger business outcomes.

This person will play a critical role in driving acquisition and retention, optimizing the DTC site experience, improving paid media funnels, and identifying growth opportunities across the customer journey. Success in this role requires strong performance marketing judgment, ecommerce fluency, a test-and-learn mindset, and cross-functional collaboration.

WHY WORK HERE:

• Competitive salary, annual bonus based on performance, and comprehensive benefits package (medical, dental, vision, life & disability insurance, pet insurance, tuition reimbursement, paid Parental Leave, paid wellness initiative, 401(k) with up to 4% company match, and unlimited flexible PTO).
• Ample opportunities for growth and professional development.
• Entrepreneurial, innovative culture; ability to see your ideas be applied & implemented quickly.
• Positive and dynamic culture that rewards team members who live our core values with gift cards, swag, and/or recognition.

PRINCIPAL DUTIES:

• Drive efficient customer acquisition, retention, and revenue growth across the DTC ecosystem, with a focus on , paid media funnels, lifecycle marketing, and onsite conversion.
• Own day-to-day execution, optimization, and performance analysis across key growth channels.
• Build and manage rapid testing plans across acquisition, conversion, retention, creative, offers, landing pages, product discovery, and lifecycle touchpoints.
• Translate business goals into prioritized growth initiatives, clear hypotheses, testing roadmaps, and measurable success metrics.
• Use performance data, customer behavior, platform insights, and ecommerce analytics to identify opportunities, diagnose friction, and recommend action.
• Partner with creative teams to develop and test paid media concepts, hooks, messaging, formats, landing pages, and promotional angles that improve CTR, CVR, CAC, ROAS, MER, and LTV.
• Optimize paid media funnels from first impression through conversion, including audience strategy, creative performance, landing page quality, offer testing, budget pacing, and post-click experience.
• Improve the DTC site experience through conversion rate optimization, merchandising enhancements, navigation improvements, PDP and collection page testing, landing page development, onsite search, and promotional setup.
• Partner with retention and creative teams to execute email and SMS campaigns
• Support SEO growth through keyword research, on-page optimization, content recommendations, technical SEO collaboration, and ongoing performance monitoring.
• Use AI tools to accelerate analysis, ideation, reporting, workflow automation, content generation, campaign planning, testing velocity, personalization, and decision-making across the marketing function.
• Leverage AI for marketing creative workflows by helping generate briefs, concepts, copy variations, testing angles, audience messaging, image prompts, and faster feedback loops for campaign iteration.
• Utilize AI to create data and analytics workflows, using tools to structure data, surface insights, identify anomalies, summarize performance trends, support forecasting, and improve reporting speed and clarity.
• Apply AI to technical and operational workflows by using no-code, low-code, or coding-assisted tools to streamline repetitive work, QA campaign setups, organize experiments, automate recurring tasks, and improve team efficiency.
• Build recurring reports and dashboards that clearly communicate…