Performance Marketing Manager

Performance Marketing Manager - SEM/SEO/Paid Media - (In-House Brands) About Us

Postcard Mania is a results-driven marketing company dedicated to helping small businesses grow through effective marketing campaigns. We're proud to be one of Tampa Bay's Top 100 Workplaces, and as an Inc. 500 marketing powerhouse, we’ve built a team of 400 amazing people and continue to expand our impact. When entrepreneurs want to see real results, they turn to us!

We’re looking for a strategic, hands‑on Performance Marketing Manager to join our internal marketing team and drive growth for our three in-house brands (Postcard Mania, PCM Integrations and Rocket Print & Mail). This role is not client‑facing
. You’ll focus exclusively on building, optimizing and scaling paid and organic search and paid social programs that support our company’s own marketing goals.

If you enjoy owning performance from strategy through execution, testing aggressively, and using data to guide decisions, this role is for you.

• Own and manage Search Engine Marketing across our three internal brands
• Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
• Plan, launch and optimize PPC campaigns across Google Ads, Microsoft Ads and related platforms
• Manage and scale paid social advertising across platforms such as Meta, Tik Tok, Linked In and others as needed
• Conduct keyword research, competitive analysis and ongoing performance optimisation
• Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
• Monitor budgets, bids and pacing to maximise ROI
• Track, analyse and report on performance using analytics tools and dashboards
• Stay current on platform updates, algorithm changes and best practices

• 3+ years of experience in SEM, SEO and paid media management
• Proven success managing PPC and paid social campaigns with measurable results
• Strong understanding of SEO best practices, technical SEO and content optimisation
• Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager and SEO platforms (SEMrush, Ahrefs or similar)
• Analytical mindset with the ability to translate data into action
• Comfortable managing multiple brands simultaneously
• Self‑starter who thrives in a fast‑paced marketing environment

• Experience marketing B2B services or SaaS
• Familiarity with conversion rate optimisation and landing page testing
• Agency or in‑house marketing experience (or both)

• No client management – focus 100% on our own brands
• Opportunity to directly impact company growth and revenue
• Freedom to test, iterate and scale what works
• Collaborative, creative marketing team
• Competitive salary and benefits

Based on experience

In‑Office Monday – Friday, 9:00am – 6:00pm – Open to hybrid

• 401K, Short‑ and Long‑Term Disability, Accident & Critical Illness
• Paid vacation time that increases with longevity
• 6 paid holidays (NY Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas)
• Free yoga on‑site twice a week
• Free monthly visits to a local Chiropractor and so much more!