TikTok Strategist & Affiliate Manager

Own and grow Zulay Kitchen’s entire Tik Tok presence, with a strong focus on Tik Tok, content strategy, creators, and affiliate revenue
. This person will be responsible for building the strategy, identifying winning creative, growing our creator/affiliate network, and turning Tik Tok into a major revenue channel.

Key Responsibilities:

• Own the overall Tik Tok and Tik Tok Shop strategy.
• Develop creative concepts, hooks, trends, and content strategies that drive views and sales
  .
• Recruit, onboard, and manage Tik Tok creators and affiliates.
• Build and maintain strong relationships with high-performing creators.
• Create content briefs and creative direction for creators.
• Track content, affiliate, and Tik Tok Shop performance and optimize based on results.
• Identify winning products, creators, and content and scale what works.
• Stay on top of Tik Tok trends, viral content, sounds, and platform changes.
• Work with the paid media team to identify organic content that can be scaled through advertising.
• Set goals and KPIs for Tik Tok growth, content production, creator partnerships, and revenue.
• Build systems and processes for consistently producing high-performing Tik Tok content.

The person we're looking for:
Someone who lives on Tik Tok
, understands what makes content go viral, knows how to turn attention into sales, and has experience managing creators/affiliates. They should be both creative and highly commercially minded
.