Email Campaign Manager

Our Company Explore how you can contribute  over 50 years, Ameri Life has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement. Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.

We're looking for an experienced Email Campaign Manager to lead the planning, execution, and optimization of email marketing initiatives across multiple business channels, affiliate organizations, and partner marketing initiatives. This role is responsible for managing the full lifecycle of email campaigns, including campaign strategy, audience segmentation, content coordination, testing, deployment, reporting, and performance optimization. The ideal candidate understands how to deliver the right message to the right audience at the right time, leveraging email marketing best practices to drive engagement, lead nurturing, retention, and business growth.

This individual will collaborate closely with internal marketing teams, designers, content creators, and stakeholders to ensure successful campaign execution and measurable results. Experience with Salesforce Marketing Cloud is preferred but not required.

• Develop and execute email marketing campaigns that support business objectives across multiple business channels, affiliate organizations, and partner initiatives.
• Manage the end-to-end email campaign process, including campaign planning, audience segmentation, content coordination, quality assurance, testing, deployment, and reporting.
• Collaborate with internal stakeholders to gather campaign requirements and translate business goals into effective email marketing strategies.
• Build, maintain, and optimize automated email journeys, lead nurture programs, and audience segmentation strategies.
• Monitor campaign performance and use analytics to identify opportunities for optimization and improved engagement.
• Partner with designers, content creators, vendors, and marketing team members to ensure the timely delivery of campaign assets and communications.
• Maintain campaign calendars, status reports, and performance dashboards while providing regular updates to stakeholders.
• Ensure email campaigns follow brand standards, industry best practices, and applicable regulatory requirements.
• Support affiliate and partner marketing initiatives as needed through email campaign strategy and execution.
• Stay current on email marketing trends, deliverability best practices, marketing automation capabilities, and emerging technologies.
• Ensure compliance with insurance, legal, health, safety, privacy, and data protection requirements.

• Minimum Job Requirements Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Minimum 3+ years of hands‑on email marketing experience, including campaign strategy, execution, testing, audience segmentation, lead nurturing, and reporting.
• Experience managing email campaigns from concept through deployment and performance analysis.
• Experience with email marketing and marketing automation platforms.
• Salesforce Marketing Cloud experience preferred but not required.
• Proficiency in Microsoft Office applications.
• Strong understanding of email marketing best practices, customer journeys, and lifecycle marketing.
• Experience with audience segmentation, personalization, and marketing automation.
• Knowledge of email deliverability, CAN‑SPAM requirements, and data privacy regulations.
• Strong analytical skills with the ability to interpret performance metrics and make data‑driven recommendations.
• Excellent project management, organization, and time management skills.
• Ability to manage multiple campaigns and priorities simultaneously in a fast‑paced environment.
• Strong written and verbal communication skills.
• Ability to collaborate effectively across teams and build positive working relationships with stakeholders.
• Excellent problem‑solving skills and attention to detail.

• A comprehensive benefits package that includes PTO,…