Social Media Specialist Job Clearwater area,Florida USA,Marketing / Advertising / PR

Purpose of the Position:

The Growth & Social Media Specialist drives brand visibility, audience acquisition, and user retention by pairing creative content strategies with data-driven performance marketing. Sitting at the intersection of brand marketing and performance, this role scales our digital presence, optimizes customer acquisition funnels, and converts social media engagement into measurable revenue and community growth.

Valuable Final Product (VFP):
Key Interactions:
Strategy & Execution:

Design and implement data-driven social media and multi-channel growth campaigns.

Content & Engagement:

Create, schedule, and optimize engaging organic and paid content for platforms like Linked In, Instagram, Tik Tok, and X.

Funnel Optimization:

Run A/B tests on ad copy, landing pages, and creatives to lower Customer Acquisition Cost (CAC) and increase conversion.

Analytics & Reporting:

Track KPIs (reach, engagement, CTR, conversion rate) and turn data into actionable marketing insights.

Community Building:

Actively engage with our audience, respond to comments, and nurture brand advocates.

Qualifications &

Experience:

Experience:

2–4 years in growth marketing, social media management, or digital performance.

Tools:
Proficiency in Meta Ads Manager, Google Analytics, Canva/Adobe Suite, and social scheduling tools (e.g., Buffer, Hootsuite, Sprout Social).

Skills:

Strong analytical mindset paired with creative copywriting abilities

Languages / Idiomas:
Advanced/Bilingual English and Spanish skills.

Skills &

Competencies:

Very good English level
Excellent interpersonal and communication skills
Professional integrity and strong ethical standards
Fast learner with a proactive approach

Key Activities & Responsibilities:

Cross-Functional Collaboration:

Partner with product, design, and sales teams to align growth initiatives with broader business bjectives
and product launches.

Campaign Management:
Plan, execute, and optimize multi-channel performance and paid social campaigns (Meta, Tik Tok, Linked In, Google Ads) to maximize ROI.

Content Strategy & Creation:
Produce, schedule, and distribute high-performing organic content—including short-form video, graphics, and compelling copy—tailored to each platform.

A/B Testing & Funnel Optimization:
Run continuous experiments on creative assets, ad copy, audiences, and landing pages to lower Customer Acquisition Cost (CAC) and increase conversion rates.

Data Analytics & Reporting:
Track daily and weekly metrics (CTR, CPA, ROAS, retention), building clear dashboards to translate raw data into actionable growth strategies.

Community Engagement:
Actively interact with followers, manage comments and direct messages, and build a loyal online community
around the brand.

Trend & Competitor Monitoring:
Stay ahead of social media algorithm updates, emerging platforms, viral trends, and competitor tactics to keep content fresh and relevant.