Sales Consultant - Cycle Springs

Company Description

Cycle Springs Powersports, LLC., a division of Dimmitt Automotive Group, is a family‑owned franchise dealership in Clearwater, Florida, serving the Tampa Bay community for over 30 years. We promote a work environment that recognizes the value of each team member and their ability to achieve success. We welcome you to join in our mission to improve the quality of life for our associates, guests, and the community through service, excellence, and innovation.

Clearwater, FL 33761
Posted: 02/16/2026
Employment:
Full-time
Pay:
Depends upon skills and experience
Department:
Sales

Experience:

Intermediate

We offer a wide array of products from industry leaders such as Yamaha, Scarab, Kawasaki, Suzuki, Polaris, Slingshot, Sea‑Doo, Kymco, Gem, and Segway. Our highest priority is providing a quality guest experience, accompanied by offering each associate an opportunity for professional and personal success.

The Sales Consultant will be directly responsible for selling new and pre‑owned inventory at dealership gross and volume standards while maintaining CSI. The role includes four broad areas of activity: personal work habits, prospecting, selling, and follow‑up.

• Model the company’s mission by being an empowered, passionate and positive associate who provides exceptional personalized service to guests.
• Welcome each guest with a prompt and enthusiastic greeting, followed by a tour of the dealership.
• Stay informed of current inventory, prices, and availability.
• Maintain effective communication with existing and potential clients.
• Educate clients regarding offerings.
• Track changing market conditions, values, activities, and incentives.
• Be familiar with the appraising procedure and sell the appraisal.
• Develop a personal plan to accomplish daily, monthly, and annual objectives.
• Record all guest engagement in dealership platform.
• Follow an effective prospecting system daily, using a variety of contacts.
• Know the products, explain features & benefits, and demonstrate the product with confidence.
• Use the retail buyer’s order to negotiate the close.
• Close the retail contract with assistance from sales management.
• Complete all sales forms, ensuring proper signatures and all required information is obtained.
• Inspect unit with customers upon delivery.
• Deliver unit, ensuring that the customer is familiar with all operations of the unit & explain the importance of CSI.
• Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals.
• Request assistance from Sales Manager on dealing with objectives, planned activities, reviews, and analysis.
• Determine each customer’s needs by conducting a needs assessment and listening attentively.
• Explain values of inventory and depreciation to advise customers and prospects.
• Know and understand the federal, state and local laws that govern motorsports sales.
• Perform other duties as assigned.

• Create a safe work environment where everyone is treated with dignity, compassion and respect.
• Previous sales experience in a related field highly preferred.
• Proven success in a sales environment with consistent performance exceeding dealership sales and CSI standards.
• Excellent computer skills.
• Be an effective team member who is innovative, proactive and focused on quality improvements.
• Work effectively with staff, customers and all levels of management.
• Present a positive and professional image to customers, staff and vendors.
• Manage multiple projects and duties simultaneously.
• Meet critical deadlines for management as well as customers.
• Communicate effectively in writing and verbally.
• Ability to build relationships with guests, associates, and all levels of leadership.
• Availability to work weekend shifts.

• Group Benefits eligibility for full‑time associates is first of the month after 60 days. The plan includes:
• Subsidized Health Insurance with eligibility the first of the month following 60 days of service.
• Company‑funded Group Term Life and matching AD&D in the amount of $5,000.00.
• PTO available with cash‑out option after the completion of 1 year of service.
• Paid holidays after the completion of 90 days of service.
• 401(k) eligibility after the completion of 60 days of service. A company match is provided up to 3% of the associate’s contribution. Participants must be 21 years of age or older.
• 10% vested after the completion of 1 year of service.
• 100% vested after the completion of 2 years of service.
• Company‑funded Employee Assistance Program offering 6 counseling sessions per year for the associate, spouse, and dependent children.
• Employee Discount Program to include sales and service.