Social Media Lead

Posting Details

Position Information

Job Title
Social Media Lead

Working Title
Digital Media Coordinator

Position Type
Staff

Department
Communications and Marketing

Posting Number

Full or Part Time
Full Time

Benefit Eligible
Yes

If Other, Please Explain:

Tenure/Non-Tenure Track
Non-Tenure Track

Salary Basis
12 month

If Other, Please Explain:

Position Summary Information

Responsibilities

Delta State University is seeking a creative, collaborative, and results-driven Social Media Lead to shape and manage the university's voice across key social media platforms. This role will be a central player in the Marketing and Communications team, helping define and execute strategies that increase awareness, build community and drive prospective student engagement. The Social Media Lead position is a full-time, 12-month position that provides targeted outreach to increase engagement and brand awareness for Delta State University.

The Social Media Lead will oversee all institutional accounts (including Instagram, Facebook, X/Twitter, and Linked In), partner with a small content team on reels and stories, collaborate with departments across campus and produce reports tied to institutional goals. The position reports to the Chief Marketing Officer and works closely with a growing team of creatives, freelancers, and cross-departmental partners.

Key responsibilities include, but are not limited to:

• Develop and maintain an engaging and strategic content calendar

• Create and post daily content, including copy, images, and short-form video

• Manage and partner with content creators and student storytellers to amplify campus life

• Track engagement metrics, generate quarterly performance reports, and align strategy with enrollment and reputation goals

• Monitor trends and emerging tools to keep Delta State's content relevant and shareable

• Respond to messages and comments in a timely and professional manner

• Collaborate on paid digital campaigns and support university initiatives (e.g., events, recruitment, academic spotlights)

• Communicate DSU's brand through storytelling

This is an ideal role for someone who can think like a marketer, write like a human, and post like a pro.

Qualifications

Required Qualifications

• Bachelor's degree
• 2+ years of experience managing institutional or brand social media accounts
• Demonstrated understanding of Instagram, Facebook and storytelling through videos
• Strong writing and editing skills with a clear, engaging tone
• Ability to manage multiple projects with attention to detail and deadlines

Preferred Qualifications:

• Experience working in higher education or youth-focused brands
• Proficiency with tools such as Canva, Adobe Creative Suite or similar
• Familiarity with reporting tools such as Sprout and Meta Business Suite
• Ability to collaborate with student creators and manage content interns

Salary
Commensurate with experience, qualifications, and university's resources.

Minimum Qualifications

• Bachelor's degree;
• Knowledge of video editing software;
• Knowledge and understanding of platforms including Facebook, Instagram, X, You Tube, and other emerging platforms;
• Knowledge of online marketing methods and resources;
• Ability to think creatively and strategically and write for a variety of audiences using various forms of messaging; and
• Must be a United States citizen or have legal authorization to work in the United States.

Preferred Qualifications

Special Instructions to Applicants

Optional:
Please submit 2-3 reference letters

Additional Information

ABOUT COMMUNICATIONS AND MARKETING
The Delta State University Office of Communications and Marketing provides news coverage, photography, videography, graphic design, branding, and web design for the University  goal is to exhibit Delta State's excellence across the region, state, and beyond. The team is a creative, energetic group committed to maintaining a standard of excellence while implementing new, creative ways to communicate in a digital environment.

Posting Detail Information

Open Date
08/05/2025

Close Date

Open Until Filled
Yes