Annual Giving Data Analyst
Listed on 2026-02-16
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Business
Business Intelligence
POSITION OBJECTIVE
The annual giving data analyst will be responsible for program reporting and analysis along with compiling and ensuring the accuracy of data for audience segmentation for solicitations and stewardship efforts. In collaboration with Annual Giving, Advancement Services and UTech colleagues, the incumbent will be contributing to the evaluation of programs, including managing and analyzing donor data to develop strategies and tactics to increase giving, number of donors, donor acquisition and donor retention to the university.
The incumbent will play a critical role in analyzing the university's annual giving pool and pipeline, prioritizing data reporting and analytics initiatives that generate actionable insights and maximize annual giving revenue and volume of donors. A successful data analyst is a key partner in moving donors through the giving continuum from acquisition to major or planned gift discussions.
- Design, oversee and manage Annual Giving's data segmentation and reporting tools, serve as the department's data expert, consistently reporting on trends with annual giving performance and providing reports and analysis on an ongoing basis to enable decision making on annual giving strategies and tactics. (40%)
- Create and manage dashboards that provide insights into annual giving key performance indicators such as retention, acquisition, upgrades, etc. Conduct regular reviews of these dashboards with the director of annual giving and engagement, along with the executive director and vice president. Identify trends and patterns within the data and make recommendations on program strategies and tactics based on data observations. (40%)
- Monitor data for integrity of information, working collaboratively with departments across the university to conduct regular audits and maintain database accuracy. (10%)
- Provide recommendations for segmenting data, personalization and target groups for solicitations and stewardship efforts, ensure accurate data pulls for those efforts. (10%)
Perform other duties and responsibilities as assigned. (
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