Senior Director, Market Development and Intelligence – Lakes

Position: Senior Director, Market Development and Intelligence – Great Lakes
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

Can you turn local market signals into actions that drive growth across Residential, Business and Community Solutions? Lead the identification, assessment and response to competitive threats and market opportunities across assigned markets and translate emerging intelligence into actionable recommendations that drive net gain growth.

How You’ll Make an Impact Competitive Intelligence Landscape Develop and maintain a comprehensive understanding of competitive activity across assigned markets with focus on local competitive behaviors

Identify emerging threats from fiber over builders, wireless providers, municipal networks and other market entrants

Analyze competitive pricing, promotions, product launches, go-to-market strategies, product and service performance and network expansion plans

Utilize external data sources and establish mechanisms to capture local intelligence before it becomes widely visible, and provide custom reporting and presentations on competitive intelligence

Market Development Leadership Build local relationships through the BDS team with industry associations, local builders, developers, county administrators and model agents

Establish a new build inventory by market area that identifies opportunities to accelerate Residential, Business and Community Solutions growth and create a consistent pipeline of growth opportunities for assigned markets

Coordinate with sales, developers, permit offices and utility companies to ensure early awareness of opportunities, proper planning and bids, proactive drop installation, joint trenching and pre-wire efforts in partnership with Field Operations Market Leadership Partnership Serve as a strategic advisor to RVPs and government affairs teams

Build trusted relationships across local teams to strengthen information flow and execution

What You’ll Bring to Spectrum

Required Qualifications Education Bachelor ’s degree from accredited four-year college with major in Marketing, Management, Finance, Statistics or Economics Experience
10+ years of leadership experience in consulting, strategy, market development, business development or competitive intelligence

Experience working directly with field operations and local market leadership teams

Skills

Ability to read, write, speak and understand English Strong competitive analysis and strategic planning capabilities and the ability to identify trends, patterns and emerging threats from multiple data sources

Ability to translate large amounts of information into concise and actionable executive recommendations

Strong financial and business acumen including investment prioritization analysis

Ability to challenge assumptions and drive constructive debate using facts and data

Deep understanding of the broadband telecommunications and connectivity landscape

Knowledge of fiber, HFC, fixed wireless, satellite and emerging connectivity technologies and familiarity with related investments and trials

Understanding of Residential, Business and Community Solutions customer acquisition, retention and market share dynamics

Knowledge of new construction, multi-dwelling units, community development and network expansion strategies

Experience leading high-performing teams through change and ambiguity

Strong coaching and talent development capabilities

Preferred Qualifications

Education MBA#LI-LB1 MNB MNB
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