Senior Media Relations Specialist

Salary Range

Case Western Reserve University is committed to providing a transparent estimate of the salary range available for this position at the time of its posting. The salary range is between $52,705 and $66,672, depending on qualifications, experience, department budgets, and industry data.

Employees receive more than just a paycheck. University employees enjoy a comprehensive benefits package that includes excellent healthcare, retirement plans, tuition assistance, paid time off, and a winter recess.

The Senior Media Relations Specialist develops and promotes news stories and faculty experts in international, national, regional, state and local print, broadcast and online media. The specialist also will provide media relations counsel and strategic perspective to university leaders and others engaging with journalists. The individual also will assist with crisis communications efforts when needed.

• Research, develop, and write (concisely and clearly) story ideas promoting key messages to media, track national media for trend stories to which the university can contribute and cultivate and promote faculty experts. Frame pitches to journalists in ways most likely to resonate with their preferred approaches, writing style and beats. Build and maintain relationships with reporters, editors, and producers at targeted outlets to help promote the faculty expert's national profile.
  
  (50%)
• Answer media requests and assign media calls as necessary to appropriate experts. Accompany media/ television crews on campus as necessary, including before and after regular business hours. Respond with sense of urgency to media requests, especially time-sensitive requests to interview university experts. Contribute to media relations response to crises. (15%)
• Meet regularly with faculty leaders to become familiar with leading ideas and gather information about research and education activities that would be of interest to local and national media. Pursue developments likely to secure media attention and aligned with the associate vice president's strategic media approach. Build faculty expert contact lists, including cell numbers for time-sensitive media requests. (15%)
• Develop, produce, film and edit compelling video interviews with university faculty and researchers across diverse subject areas, managing the complete production cycle and ensuring timely upload to the Associated Press (AP) content portal for national distribution. (10%)
• In consultation with the associate vice president for media relations, develop plans and tactics to realize the goals of individual media campaigns and overarching strategic approaches. Establish discrete goals and timelines regarding execution of those plans and tactics; regular tally and report results to associate vice president. (10%)

Perform other duties as assigned. (