Business Development Marketer
Listed on 2026-03-05
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Healthcare
Healthcare / Medical Sales, Healthcare Administration
Client: Home Care Organization (Non Skilled)
Role: Home Care Business Development Marketer
Pay Rate: $60,000 - $75,000 base salary + performance-based incentives
Location: Ohio, Cleveland/ Akron (Northeast Ohio Territory)
**** Looking for someone who has previous experience maintaining relationships with the case managers at AAA (Area Agencies on Aging).
Position OverviewThe Home Care Marketer will be responsible for driving census growth and expanding referral partnerships within the local healthcare community. This role focuses on building strong relationships with hospitals, physicians, rehabilitation centers, senior living communities, and case managers to increase referrals and brand visibility. The ideal candidate is relationship-driven, results-oriented, and experienced in healthcare outreach.
Key Responsibilities- Develop and execute territory marketing plans to drive patient referrals and admissions
- Establish and maintain strategic partnerships with hospitals, discharge planners, physicians, rehabilitation facilities, and senior living communities
- Conduct in-person outreach visits, presentations, and networking meetings within the assigned territory
- Educate referral sources on services, care programs, and differentiators
- Track referral activity, conversion metrics, and market trends
- Collaborate closely with clinical and intake teams to ensure seamless transitions and superior onboarding experiences for new patients
- Represent the organization at community events and healthcare networking functions
- Maintain CRM records and provide regular pipeline and performance reports to leadership
- Bachelor's degree in Marketing, Business, Healthcare Administration, or related field (preferred)
- 2-5+ years of healthcare marketing, home care marketing, or business development experience
- Established relationships within the local healthcare community strongly preferred
- Strong understanding of Medicare/Medicaid and home care services
- Excellent communication, presentation, and relationship-building skills
- Self-motivated with the ability to work independently in a field-based role
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