Marketing Data Analysis Consultant - Financial Services

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Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

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The Marketing Data Analysis Consultant is a key contributor within the marketing data & AI team, responsible for supporting the development of campaign measurement strategies, executing performance reporting, and delivering actionable insights. This role brings marketing analytics expertise to ensure the organization leverages the right data, metrics, and analytical approaches to evaluate performance and drive incremental business impact. The ideal candidate is an analytical problem-solver with strong communication skills who can work collaboratively across teams and translate complex data into clear, meaningful insights.

Campaign Measurement & Performance Analytics

• Support the development and refinement of measurement frameworks for marketing campaigns across channels
• Aggregate, analyze, and interpret campaign performance data to identify trends, optimization opportunities, and performance drivers
• Maintain consistent metric, definitions, calculations methodologies, and data lineage across reporting outputs
• Assist in evaluating attribution methodologies and ensuring alignment with client objectives and industry best practices

Reporting & Insights Delivery

• Develop dashboards, scorecards, and recurring reports that clearly communicate marketing performance
• Conduct deep-dive analyses to uncover insights related to channel performance, audience behavior, and tactic efficiency
• Evaluate media performance across traditional and digital channels, including impressions, cost metrics, and channel-level effectiveness.
• Work with digital media platform data (Google, Meta, DSPs) to derive awareness, engagement, and conversion insights.
• Support the creation of executive-ready presentations and insights for marketing, business, and technical stakeholders

Data Review, Quality & Governance

• Evaluate and document data sources used for campaign measurement and performance analytics
• Partner with activation and engineering teams to identify data gaps and ensure data completeness, accuracy, and relevance
• Apply data quality standards, governance practices, taxonomy management, and metric consistency

Cross-functional Analytics Support

• Collaborate with teams across Song (media, creative, customer experience, commerce & technology) to support integrated analytics solutions
• Identify opportunities to apply analytics to broader offerings such as content optimization, journey analysis, and experience design
• Collaborate with cross-functional SMEs to support analytical approaches delivering end-to-end client outcomes

• 3+ years of experience in marketing data analytics, campaign measurement, and attribution, as well as experience with consumer and digital data domains. This experience should include:
  • Expertise in data discovery and assessment methodologies.
  • Strong proficiency in identifying, integrating, and validating diverse data sources.
  • Ability to baseline and benchmark key metrics, identify gaps, and recommend improvements.
  • Experience documenting requirements and writing user stories for analytics and data products.
  • Knowledge of data governance, taxonomy, and quality standards.
  • Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension.
• 1+ year of experience supporting Financial Services clients.

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Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We accept applications on an on-going basis and there is no fixed Final date to receive applications.

Information on benefits is here.

California $63,800 to $205,800

Cleveland $59,100 to $164,600

Colorado $63,800 to $177,800

Illinois $59,100 to $177,800

Maryland $63,800 to $177,800

Massachusetts $63,800 to $189,300

Minnesota $63,800 to $177,800

New York/New Jersey $59,100 to $205,800

Washington $68,000 to $189,300

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process…