MarTech Architect; Hybrid
Listed on 2026-02-07
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IT/Tech
Cybersecurity, Data Security
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Mar Tech Architect
Locations:
Dallas, TX or Akron, OH (Hybrid)
We are seeking a Mar Tech Architect with strong Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) experience to lead customer data and Mar Tech architecture. This role will design, govern, and evolve enterprise-scale customer data flows, enable real-time personalization, and integrate CDP with the broader Mar Tech ecosystem (CRM, Analytics, and Marketing Channels).
The Mar Tech Architect will also define platform standards, governance, monitoring, and long-term strategies to ensure data quality, identity stability, security, and AI/ML readiness across the customer profile ecosystem.
RESPONSIBILITIES- Architect and own Adobe AEP–based CDP implementation across Dev, Stage, and Prod
- Design and maintain XDM schemas, identity name spaces, identity rules, and profile stitching strategies
- Define and enforce CDP data governance standards, including event and attribute taxonomy
- Enable real-time customer profiles, segmentation, and audience activation
- Design and govern Adobe Journey Optimizer (AJO) journeys (event-based and audience-based)
- Integrate CDP with the Mar Tech stack including CRM, analytics, email, SMS, paid media, web, and mobile platforms
- Define monitoring, observability, and alerting standards for AEP pipelines, identity stitching, segmentation, and activation flows
- Establish platform guardrails, environment strategy, and best practices for deployment, versioning, and security changes
- Define the long-term strategy to fix and prevent identity issues across the customer profile ecosystem
- Define and maintain security models, access control, and compliance configurations within AEP
- Support AI/ML readiness initiatives including predictive segmentation, enriched attributes, and decisioning integration
- Influence the multi-year CDP and Mar Tech roadmap, evaluate vendor capabilities, and guide platform evolution
- Ensure data quality, governance, privacy, and consent management
- Partner with marketing, analytics, engineering, security, and vendors on Mar Tech enablement
- 7+ years of experience in CDP, Mar Tech, or Data Architecture roles
- Hands-on experience with Adobe Experience Platform (AEP) in enterprise environments
- Strong expertise in XDM data modeling, event and attribute design, and schema governance
- Experience with identity resolution, identity rules, and customer profile stitching strategies
- Experience working with Real-Time Customer Profile, segmentation, and audience activation
- Strong experience with Adobe Journey Optimizer (AJO) for journey design and orchestration
- Experience with batch and streaming data ingestion patterns within AEP
- Solid understanding of enterprise Mar Tech architecture and system integrations
- Experience integrating CDP with CRM systems, analytics platforms, and marketing activation tools
- Knowledge of data governance, privacy, consent management, and compliance requirements
- Experience defining or supporting monitoring, observability, or data quality practices
- Ability to work effectively with both technical teams and marketing stakeholders
- Experience with Adobe Customer Journey Analytics (CJA)
- Adobe AEP / AJO certifications
- Experience with data governance, privacy regulations (GDPR / CCPA)
- Exposure to CI/CD, automation, or Dev Ops for Mar Tech platforms
- Retail, eCommerce, or large-enterprise Mar Tech experience
- Deep Adobe CDP and Mar Tech expertise (not generic data engineering)
- Comfortable owning platform standards, governance, and best practices
- Able to translate business use cases into scalable CDP and journey designs
- Competitive healthcare, dental & vision insurance
- 401(k) matching after one year of employment
- Generous time off + company holidays
- Merchandise discount
- Learning & Development programs
- Much more!
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