Web Content Strategist

Responsibilities

• Lead the planning and execution of website features to enhance the Bank’s profile and help audiences find and consume published content.
• Collaborate with stakeholders to address their business needs and offer consultation on website best practices.
• Oversee the complete content lifecycle from ideation to launch.
• Conduct competitive research and data analysis to identify opportunities for new or improved features.
• Create wireframes to convey suggested feature concepts visually.
• Perform SEO/GEO research and write an annual SEO/GEO strategy to improve search visibility.
• Ensure consistency in content tone, style, and quality for the target audience.
• Conduct content audits to ensure website pages follow standards and identify gaps or opportunities.
• Maintain, prioritize, and communicate the Web Content Strategy (WCS) backlog and/or website roadmap, documenting stakeholders’ needs.
• Lead feature planning workshops with stakeholders and cross‑functional teams.
• Manage project aspects of features planned for current and upcoming Program Increments to ensure quality and on‑time delivery.
• Monitor web traffic, engagement, and conversion metrics to evaluate website performance.
• Use data gathered to inform future feature development and share insights to support decision making.
• Perform other duties as assigned.

• Bachelor’s degree in Marketing, Communications, Journalism, Information Technology, or a related field.
• 7+ years of related experience in content strategy, digital strategy, product, marketing, or digital communications.
• Proven project management experience (PMP certification is a plus).

• Extensive knowledge of digital content procedures and practices.
• Proficient knowledge of web technologies and a strong understanding of UX design and search engine/AI search optimization.
• Excellent verbal and written communication skills, with strong writing, research, and analytical abilities.
• Well‑developed critical‑thinking skills with sound judgment and the ability to manage multiple priorities.
• Ability to solve complex problems by applying new perspectives and leveraging existing solutions.
• Proficiency in SEO/GEO, content management systems (CMS), and analytics tools.
• Strong partnership and collaboration skills across technology and business lines.
• Familiarity with HTML, CSS, and Sitecore is a plus.

The expected starting salary range for the Website Content Strategist position is between $111,400 and $139,200 annually. The Cleveland Fed offers a comprehensive benefits package that supports overall health and financial security. For more information about benefits, please visit the Cleveland Fed careers website.

The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.

The Federal Reserve Bank of Cleveland is committed to ensuring that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. To request a reasonable accommodation for any part of the employment process, please email clev.
4d.benefits.specialist.org.