Digital Marketing​/SEO & GEO Specialist

Digital Marketing/SEO Specialist

The Digital Marketing/SEO Specialist is responsible for planning, executing, and optimizing digital marketing initiatives that drive brand awareness, website traffic, and lead generation. This role supports multiple digital channels including SEO, local search, website content, and web chat while leveraging analytics to improve campaign performance and ROI. The Digital Marketing/SEO Specialist focuses primarily on improving CCM's loan officer and corporate presence on search engines and LLM platforms to drive increased traffic, visibility, user engagement, and conversions.

This role oversees keyword research, strategy, and the execution of SEO campaigns with an emphasis on improving loan officers' local search rankings through on-page optimization, GBP management, link building, technical optimization, and content strategy. This role maintains and enhances  and the website chat experience. The Digital Marketing/SEO Specialist collaborates with the digital marketing team to develop and implement recommendations that optimize user flow and the overall website experience.

Job Responsibilities:

• Manage and optimize Google Business Profiles and web listings.
• Develop processes to generate loan officer (LO) and local market blog content at scale.
• Own the website chat assistant implementation and optimization.
• Implement search engine optimization (SEO) strategies through on-page optimization, technical audits, link building, and content development.
• Update and optimize Cross Country Mortgage's website, drive organic traffic, and increase conversions based on data.
• Provide web support for landing pages, profile customization, and vanity domain management for loan officers.
• Conduct keyword research for consumer direct and retail.
• Develop and improve digital strategies that drive traffic and ROI for CCM and loan officers.
• Provide recommendations for website features/enhancements and CMS functionality.
• Regularly analyze data using third party tools to understand user behavior and provide insight into the topics that drive interest and engagement.
• Develop ongoing plans to monitor and measure SEO and website performance, while reporting on campaign results.
• Perform competitive analysis as needed.
• Collaborate with the internal team to implement projects and tasks.
• Work with the branch network to coordinate and process SEO/digital marketing requests.
• Collaborate with marketing team to produce materials that are compliant, meeting all industry-related requirements/regulations.
• Maintain and update reports and internal files for record keeping and audit purposes.
• Keep up to date and informed on new SEO/digital trends and adapt accordingly.
• Conduct regular website audits to identify and resolve issues.
• Create and share monthly reporting.
• Serve as the subject matter expert on SEO by providing education and presenting updates to field marketing staff and loan officers.

Qualifications and Skills:

• 4+ years of SEO experience.
• Experience with local SEO strategy, best practices, and trends.
• Experience with local citations and generating reviews.
• Experience with SEO tools to perform keyword research, competitive analysis, and other search marketing activities.
• Experience with web optimization, UX, CRO, analytics, marketing, and communications.
• Experience with GA4, Looker Studio, GTM.
• Experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), related tools, and optimization strategies.
• Experience in financial services, preferred.
• Experience with Word Press, preferred.
• Understanding of A/B testing, tracking, testing, and improving campaigns.
• Advanced knowledge of Google Business Profile management for multiple locations.
• Knowledge of website structure - HTML, CSS, JS, Schema.org markup, and XML.
• Knowledge of voice search and mobile optimization.
• Excellent prioritization and time management skills.
• Excellent attention to detail and problem-solving skills.