Senior Manager, Digital & Web

Description

Join the Fun at Arrow International!

Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe, and we’re growing fast!

We’re building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee, you’re part of a high-performing team that’s redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing, 401(k) matching, great benefits, and paid time off, including a bonus week every July!

If you're looking for a career that’s exciting, meaningful, and full of opportunity, Arrow is the place to be.

Arrow International is seeking an experienced and forward-thinking Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels.

As Arrow has grown, so has our digital footprint. This individual will be responsible for developing and executing a strategy that brings greater consistency across our website portfolio, improves the digital experience for our different audiences, and ensures our platforms effectively support the business. This includes ownership of website strategy and governance, CMS standards, SEO/AEO/GEO, digital lead capture, social media, email marketing, paid search and display, and overall digital performance.

Arrow operates through a unique B2B2C, distributor-driven model. Our digital experience needs to serve multiple audiences, including distributors, charitable organizations, operators, consumers, prospective employees, and other stakeholders. We’re looking for someone who understands how to build digital experiences around complex customer journeys rather than a traditional direct-to-consumer eCommerce model.

This is a highly cross-functional role that will work closely with Marketing, Technology, Business Intelligence, Human Resources, Sales, and other teams across Arrow. The ideal candidate can establish a broader digital strategy while remaining close enough to the work to drive execution and continuous improvement.

This role will report to the Director, Marketing
.

• Own the strategy, roadmap, and ongoing management of Arrow’s portfolio of roughly 40 websites, identifying opportunities to consolidate and streamline the portfolio while creating a more consistent, modern, and commercially effective digital ecosystem.
• Evaluate and improve Arrow’s web architecture, content structure, navigation, and user experience across digital properties.
• Establish and maintain CMS standards and governance to improve consistency, scalability, and brand alignment across websites.
• Develop and lead Arrow’s SEO, AEO, and GEO strategies to strengthen visibility across traditional and emerging search platforms.
• Maintain and improve digital lead-capture capabilities across customer- and distributor-facing websites.
• Develop digital experiences that support Arrow’s distributor-driven sales model and help distributors effectively serve charitable gaming organizations and operators.
• Partner with Technology and web development resources on website enhancements, content updates, UX/UI improvements, metadata, analytics, tagging, and other technical needs.
• Lead digital marketing execution across email, paid search, display advertising, and social media.
• Own Arrow’s social media presence, channel strategy, and posting cadence in partnership with Brand & Content.
• Partner with Human Resources to support digital recruitment marketing and strengthen Arrow’s presence with prospective employees.
• Define reporting requirements and…