DIY Merchandising Manager

Job Description

The Ecommerce Merchandising Manager (DIY) role is new to Sherwin-Williams and will be influential in supporting the growing presence in the Ecommerce channel. It provides our customers an interconnected experience with paint and supplies as it relates to their personal needs to initiate a project. The Ecommerce Merchandising Manager (DIY) will provide support to the Senior Ecommerce Merchandising Manager with the day-to-day administration of product data, product content, imagery, and site search updates.

They will partner with peers on the Content, Data Digital, DIY segment, Marketing and Enrichment teams to support a best-in-class online experience for our customers.

• Responsible for creation, execution, and governance of DIY merchandising strategy on digital properties including , the Color Expert App, and  This role is the primary business lead of the online DIY strategy and will lead a team that drives toward the DIY sales target by optimizing the digital customer experience to lead to product selection and sales conversion.
• Partner with the Marketing, Content, Master Data Management, Marketing communications, Product information, Associated Products, and IT to support site issues, field events, promotions, and product updates.
• Responsible for understanding the product life cycle, inventory, and pricing as it relates to the customer’s user experience, messaging, and functionality across digital touchpoints. This requires working cross-functionally with other teams and vendors and leveraging the needs of the customer, site and app functionality with the capabilities and needs of both internal and external teams to drive business goals.
• Oversee the setup of new product lines and SKUs. This will include assigning merchandising associations, product availability codes, image, enrichment of the product, and asset attribution. The individual will also be responsible for product maintenance of current master catalog and subsequent sales catalogs.
• Manage a team that updates the attribute dictionary through assignment of defining attributes by product line so that SKUs can be easily selected for viewing or purchase and by descriptive attribution for merchandising associations.
• Manage a team that supports the Digital Marketing team with SEO updates, redirects, site errors, etc.
• Manage a team that supports promotional activity for the DIY customer and strategically works with the promotional team on what our digital channel needs to maximize each promotional time frame.

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships.

Formal

Education:

• Required:
  
  Bachelor’s degree
• Preferred:
  Bachelor’s degree in Business, Marketing, Merchandising, or related study

Knowledge &

Experience:

Required:

• 3 years of Ecommerce experience in a similar business model.

Preferred:

• 5 years of Ecommerce experience in a similar business model.
• Building materials, coatings industry, experience a plus.

At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people.

Our people are behind the strength of our success, and we invest and support you in:

Life … with rewards, benefits and the flexibility to enhance your health and well-being

Career … with opportunities to learn, develop new skills and grow your contribution

Connection … with an inclusive team and commitment to our own and broader communities

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