SEM Manager – Home Improvement Lead Generation

SEM Manager – Home Improvement Lead Generation

Join to apply for the SEM Manager – Home Improvement Lead Generation role at Home Genius Exteriors

We are a growing home improvement company specializing in high-ticket projects, driven by performance-based marketing. We are seeking an experienced SEM Manager to take ownership of our paid search efforts, optimize performance, and scale our lead generation strategy across platforms.

$80,000/yr - $90,000/yr

The SEM Manager will be responsible for planning, executing, and optimizing paid search campaigns with a strong focus on lead generation in the home improvement industry. This role requires proven expertise in Google Ads and Bing Ads, with the ability to manage large-scale campaigns, implement advanced bidding and targeting strategies, and deliver measurable results that directly impact business growth.

• Develop, manage, and optimize Google Ads and Bing Ads campaigns across search, display, retargeting, and audience segments.
• Create and test high-performing ad copy tailored to drive qualified leads.
• Manage and report on account-level KPIs and campaign performance.
• Implement and optimize conversion tracking, enhanced conversions, and data‑driven bidding strategies.
• Leverage audience insights and segmentation strategies for maximum ROI.
• Execute effective retargeting strategies across all campaign types.
• Stay ahead of Google’s evolving AI‑driven features and incorporate best practices.
• Manage Bing Ads campaigns with proven understanding of platform nuances and differentiators.
• Collaborate cross‑functionally to align SEM strategy with landing page optimization and funnel tracking.

• Google Local Services Ads (enterprise level).
• Creative asset development (Adobe Creative Cloud or similar).
• Experience with data visualization tools and custom metrics reporting.
• Proficiency with Google Tag Manager and Google Analytics 4 to optimize full funnel tracking and performance feedback loops.

• 3–5+ years SEM experience with proven results in lead generation, ideally in the home improvement or high-ticket services space.
• Demonstrable success in managing large budgets in a performance-based business model.
• Deep understanding of paid media strategy, execution, and optimization at both campaign and account level.
• Strong analytical skills with the ability to translate performance data into actionable insights.
• Self-starter with the ability to work independently and as part of a team.

• Competitive salary + performance-based incentives
• Opportunity to scale campaigns in a high-growth environment
• Collaborative team culture with room for innovation
• Exposure to advanced tools, data strategies, and enterprise-level campaigns

Mid-Senior level

Full-time

Marketing and Sales

Construction